As Google AMP appears in organic mobile results, some see lower CTRs
But for all of AMP’s virtues, websites that have adopted AMP may not be benefiting from the introduction of the site into organic listings.
Google Trends Explore tool gets a facelift
Google Trends Explore tool launches a new interface this week, but is it much better?
Live-streaming presents opportunities, challenges for advertisers
As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends.
A marketer’s 10 step guide to Snapchat
Here is a back-to-basic’s guide for setting up an account and how to use it. And an overview of why and how marketers are using this diverse platform.
How to implement Google AMP on your WordPress site as easily as possible
With the news that Google will be rolling out its accelerated mobile pages (AMP) to all organic listings beyond the ‘Top Stories’ you’ll be forgiven for getting a little bit panicky.
What are the top 10 most popular search engines?
You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most popular search engines after Google and Bing?
The 12 pillars of mobile commerce design
What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer?
How to create winning ad copy using a scientific approach
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer.
Seven tips to squeeze more revenue from Google Shopping Ads
Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results.
What should I do when I discover a competitor’s Private Blog Network (PBN)?
Wherever you land on the private blog network (PBN) argument, it always pays to have a plan in place for when you encounter a competitor’s network.
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Five simple SEO practices to remember when setting up a new blog
When trying to optimise a new blog for SEO, most individuals and businesses can get confused. There’s sometimes too much information, and guidance can be very technical.
Guide to mobile menu UI: bold buttons and intuitive types of navigation
Whether a mobile site uses a hamburger icon, menu button or alternative forms of navigation, it is critical that it stands out.
Voice: the future of next-gen search – expert predictions
Recently, SEMrush had a roundtable discussion on voice search with three industry experts: Will Critchlow, Chris Marentis and Neil Walker.
Preparing for SEO in 2017: yes it’s that time already
It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017.
Will Instagram Stories put a dent in the rise of Snapchat?
Instagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours. Sound familiar?
Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed)
Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked, but is packed with data and happens to be one of my favorite features right now.
Join a smorgasbord of marketing experts, analysts, trainers, unicorns and data scientists
Come to San Francisco this August 29-31 as we bring together the leading minds in digital marketing for not one, not two, but three separate events, each focusing on a different aspect of digital.
How to add Schema.org markup to your email marketing
If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results.
What is content syndication and how do I get started?
Here we’ll take a look at the practice of content syndication and answer a few questions.