Social media: look before you leap
Social media puts your message in front of your audience instantly. With millions of active users and real time engagement (any excuse for a really cool link), social is a great tool to distribute, engage and communicate. But it comes at a cost.
Five ways to use local SEO even when you don’t have a physical premise
How can a business stand out in local SEO with no physical premise? Is it even possible?
Should you use a hamburger icon on your mobile menu?
The three-line ‘hamburger’ menu icon receives a lot of vitriol. It is variously described as “controversial”, “notorious” etc. but it is rapidly becoming the de facto symbol to open a navigational menu on a mobile website.
Are you paying enough attention to reviews in your local SEO?
Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t given enough emphasis – by businesses or the SEO community.
Google brings programmatic to native ads
Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem.
Quiz: How well do you know these 25 SEO acronyms?
SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place.
17 useful search marketing stats from Merkle’s Q2 2016 report
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.
Verizon acquires Yahoo’s operating business for $4.8 billion
Verizon has agreed to acquire Yahoo’s operating business in a $4.8 billion cash deal, sealing the fate of one of the internet’s pioneering giants.
What the evolution of search can teach marketers about digital transformation
For years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read.
Facebook vs Snapchat: which is the better channel for your brand?
It’s been a great year for Snapchat and it’s no surprise that Facebook is eyeing up many of its most successful features.
Four key digital transformation trends you must pay attention to right now
Last week ClickZ Intelligence held its webinar on The What, Why and How of Digital Transformation in association with Marketo.
Five ways to improve your organic reach on Facebook
Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that’s visited by more than a billion users every day.
Google launches imported call conversions
If the internet killed the phone call, the smartphone has revived it.
Images: three optimisation tips to help speed up your site
People like fast websites and so does Google.
How The Telegraph’s SEO strategy led to a Brexit traffic boost
The EU referendum has delivered a nice traffic boost for the UK’s newspaper websites, according to ABC figures released this week.
M-commerce: has the mobile web finally won?
Not only are more smartphone users purchasing with their mobile devices, but more people are choosing to make those purchases via mobile web rather than via mobile apps.
Why your content and SEO strategy need to be joined up
There are some sites creating useful or interesting content, that are being let down by a lack of attention to SEO.
What are the most common on-page SEO issues and how to fix them?
Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass.
Five simple user experience tweaks for better conversion
Sometimes the functionality and user experience (UX) on a website can make or break a business.
RankBrain’s potential effect on your paid search campaigns
Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before.