Guide to mobile menu UI: bold buttons and intuitive types of navigation
Whether a mobile site uses a hamburger icon, menu button or alternative forms of navigation, it is critical that it stands out.
Voice: the future of next-gen search – expert predictions
Recently, SEMrush had a roundtable discussion on voice search with three industry experts: Will Critchlow, Chris Marentis and Neil Walker.
Preparing for SEO in 2017: yes it’s that time already
It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017.
Will Instagram Stories put a dent in the rise of Snapchat?
Instagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours. Sound familiar?
Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed)
Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked, but is packed with data and happens to be one of my favorite features right now.
Join a smorgasbord of marketing experts, analysts, trainers, unicorns and data scientists
Come to San Francisco this August 29-31 as we bring together the leading minds in digital marketing for not one, not two, but three separate events, each focusing on a different aspect of digital.
How to add Schema.org markup to your email marketing
If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results.
What is content syndication and how do I get started?
Here we’ll take a look at the practice of content syndication and answer a few questions.
Google AMP is coming to organic search results
Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google has announced that AMP support will be rolled out across the entire organic search results page.
Yelp targets businesses who threaten negative reviewers with legal action
Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very seriously.
What are the biggest video marketing trends of 2016?
Video marketing certainly isn’t new, but the growing need for visual content across distribution channels has turned it into one of the biggest trends of 2016.
26 best expert-recommended free SEO tools
SEO at its most technical level is all about the minutiae. The small, precise details that no-one else may notice, but can make the world of difference to your website’s place on the SERPs.
How to increase customer engagement with mobile wallets
One method of connecting with users on mobile which most brands likely wouldn’t consider is using mobile wallets.
Nine quick fixes to improve your stagnant SEO
You’re no SEO beginner. You’ve sorted your technical SEO. Your site is being crawled regularly and Google is quick to index new pages on your site.
What’s so great about digital marketing anyway?
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and sharing their ideas.
How to optimise your videos for better ranking on YouTube
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.
Google’s power of censorship: who controls the controllers of the internet?
There is a world outside of Google. But will we know what to do with it once we’re there?
Eight most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Facebook image cheat sheet: maximum photo sizes for your branded page and ads
Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened to the world’s most popular social network (for now) since then…
Why your brand needs a style guide
Brands need content. It’s at the heart of the ‘brand as publisher’ concept.