Bing news update: three latest developments
It’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements, various algorithm … read more
Long-form and live video delivers higher ad completion rates
According to a study by FreeWheel Media, in Q1 2016, ads on long-form video content saw a 95% completion rate.
Why I still hate LinkedIn Ads
Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.
How strategic is your content strategy? Test yourself with five key principles
19 ways to tell… Top 5 signs that… What Bridget Jones can teach us about…
Google announces two mobile-first product innovations at DMEXCO
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made two major product announcements this morning at DMEXCO 2016.
Top 10 essentials for SEO reporting
I have created a simple SEO reporting template to help us focus on the key elements of showing value from organic search.
How does RankBrain work and what does it mean for search marketers?
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes.
How to test a website before you launch: a 28 point checklist
Here we present a guide on how to test a website, full of updated information and tips to make sure everything looks and works exactly as it should on launch day.
Guide to Google ranking signals – Part 2: keywords
Where should keywords appear in your content, as well as how often and in what form?
SEO audit: a complete guide to the basics
An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently.
Why local search should be part of your ecommerce strategy
As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition.
Six ways you can watch your competitors watching you
You watch your competitors, they watch you, so let’s see what they’re looking at.
Six major differences between Facebook awareness and conversion campaigns
Facebook conversion campaigns have some fundamental differences from Facebook awareness campaigns, in terms of goals, KPIs, ad types, ad messages, and landing page activities.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
10 ways to promote your WordPress blog for beginners
If you’ve just started off your WordPress blog and want everybody to read your content, then you should promote your blogs on multiple online platforms.
Which is the king of mobile: China or US? Where is the biggest opportunity?
When the enormity of the population is taken into account, how does China compare with the US on mobile?
Five keyword myths you need to forget right now
Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them.
Why retailers shouldn’t overlook the value of m-commerce apps
Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps.
How to market your online business for free
Here we present 32 tips to give your online business a boost without the need of a credit card.
What will make your social audience click (if it’s not clickbait)?
Facebook is cracking down on clickbait. Again. So what will make your social media audience click now?