How URL hijackers are disrupting banks’ PPC campaigns
A major phishing scam appears to be hijacking the paid search ads of financial and banking companies on brand keywords. What is going on, and how can banks protect themselves?
6 tips for creating content to capture short attention spans
As the average human attention span has dropped to just 8 seconds, how can you make content that captures your audience’s attention before it’s gone?
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, the … read more
Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners.
Biometrics and neuroscience: The future of digital analytics?
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions.
Can Google get users on board with “shortcuts in search”?
Google announced yesterday the launch of “shortcuts in search”, which will allow Android users in the US to access quick answers on a range of topics with the touch of a button.
How to create SEO-friendly content
SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Here’s how to create content that both your audience and search engines will enjoy.
The SEO benefits of using WordPress to publish your content
Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you … read more
The SEO benefits of using WordPress to publish your content
Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you … read more
Google Posts: GIFs and Videos published directly to SERPs
Since the tentative launch of Google Posts last year, users have remained in the dark about whether a fully-fledged roll-out might be on the horizon, and nothing much has happened in the space to justify the tag ‘experimental new podium’. However, that could be set to change.
Five most interesting search marketing news stories of the week
This week, Mobile World Congress confirms that mobile video is massive; Pinterest has launched its new Lens visual discovery tool to the US; and Chinese search giant Baidu has released an AI-powered transcription app.
Optimization at the intersection of search, content, social, mobile and local in 2017
The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs.
Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?
Lens will be central to the fortunes of Pinterest’s decidedly alternative entry to the digital advertising market, so we’ve taken a hands-on look at what it is, how it works, and just how effective it is.
Four collaboration tools to bring your marketing efforts to a new level
The internet has given us the ability to work with people around the world and there are a few powerful tools that offer different types of collaboration to enhance your marketing efforts.
7 quick ways to use content marketing to boost search ranking
When done well, content marketing can contribute to boosting a site’s position in search rankings. And although this may not seem like the most obvious benefit to a successful content marketing strategy, it’s an effect that no business can ignore.
Chrome Extensions: A vehicle for Amazon and Pinterest to compete with Google?
As Google’s index goes mobile-first, consumers get to grips with voice search, and technology advances to avail of image identification in our predominantly visual culture, new opportunities are opening up for the competition.
Five most interesting search marketing news stories of the week
This week, Google’s emoji conquest of the SERP is advancing on AdWords titles, Snapchat influencers may be fleeing the platform for greener pastures, and an unconfirmed ranking update dubbed “Fred” has been shaking up the SERP.
How to turn off ad tracking in Google, Bing and Yahoo!
We all know that our favorite search engines track and collect a lot of data about us in order to personalize our experience of the results – and the ads – that they serve us. But that kind of tracking might not always be welcome.
Three reasons for companies to consider using .brand TLDs
On February 28, 2017, ClickZ Intelligence presented the webinar ‘Still using .com? Here’s why 50% of all Fortune 500 companies are about to use .brand’ in association with Neustar.
How influencer marketing can benefit your SEO strategy
With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing, influencer marketing can help you to generate authoritative links with the additional benefit of increasing your user engagement signals, traffic, and visibility.