What is an AdWords Quality Score and how can you improve yours?
If you’re trying to master PPC, you need a firm understanding of your AdWords Quality Score. But what is it, and how can you improve yours?
4 digital marketing challenges faced by franchises (and how to overcome them)
One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning digital marketing strategy that is unfettered by a franchiser. From poorly managed PPC campaigns to duplicate content between franchises, let’s take a closer look at how you can overcome many of the most common franchise marketing challenges.
What are sitelinks and how can I get them?
What are sitelinks, and how can you maximize your chances of getting them in search? We round up everything you need to know about organic sitelinks, how they can benefit your site, and what you need to do to get them.
6 innovative new search engines to keep an eye on
As technology continues to have a hand in most everything that we do, it’s important to be aware of the other contenders in the search industry. While they aren’t likely to revolutionize SEO overnight, they’re indicative of the trends currently making their way through search, which could show up on a much larger scale later on.
How to amplify your content marketing with influencer-driven writing contests
The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about influencing the influencer, i.e. those people who can impact your customers’ buying decisions.
How to hire the right SEO agency
Organic search accounts for 51% of the traffic brands receive on average. To capitalize on this opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. However, with so many agencies all promising so much, how can brands ensure they select the right company?
How to align your content strategy with your sales funnel
Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past … read more
How to optimize your videos for YouTube: Best-practice tips
Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. But with so much competition with other great video content, how can you make yours stand out and be discovered by users?
How to get started with Twitter advertising
Twitter may not be the first option for many brands when setting up a paid social strategy, but it can still be a highly effective addition. Over the past few years, Twitter has expanded its promotion types in order to encourage more brands to promote their business through its platform. So what can you do with Twitter advertising, and how can you get started setting up a campaign?
How to get the best visibility for your PPC ads in the run-up to Black Friday
In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off?
How a Customer Data Platform can improve AdWords performance
The average cost of pay-per-click advertising is steadily increasing – with the average cost-per-click in 2016 being nearly double that of 2013. When you consider the fact that Google processes over 2.3 million searches per minute, this is hardly surprising. But what can marketers do to ensure that they attract customers on this increasingly competitive channel, while avoiding these burgeoning costs?
Smart shopping season checklists: Mobile and desktop, content and SEO
Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the … read more
Black Friday SEO: Last-minute tips for the holiday season
Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. Some final tweaks to your SEO can make the difference between rising to the top of results and languishing at the bottom of page one.
Here’s how to get executives excited about SEO
As an SEO expert at your company – maybe the only SEO expert – you may find yourself needing to persuade executives to invest more in your company’s SEO practices. Here are four practices you should use to your advantage when trying to win executive support for your proposals.
Killer demand gen strategy, Part 2: Google Display Network targeting
Both Google Display Network and Facebook have great audience targeting capabilities that allow marketers to get in front of target audiences. In Part 2 of our series on killer demand strategy, we dive into how to target your personas and audiences on the Google Display Network.
How to use your data to supercharge paid search
Paid search is rapidly becoming the most powerful digital marketing channel, with more than 2.3 million searches occurring every day. By taking control of their customer data, marketers can gain visibility on their paid search activities, and overcome the rising cost of customer acquisition and retention.
A search marketer’s guide to using paid social media
SEO and social media would at first appear to be very different practices, especially when taking into account paid social advertising. However, there are significant SEO benefits to be gained from utilizing social media advertising as both an outreach platform and also as an analytics platform.
4 safe search engines for kids
If you’re a parent, teacher or child development professional looking for an age-appropriate and safe search engine, where should you turn? We round up 4 great options, along with some general pointers on how to enhance children’s experience of browsing the internet.
What factors should you consider before choosing a web crawler tool?
SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. That is why a tool that crawls your website on a regular basis and brings back reports on what needs to be fixed is a must-have. What are the key features that you should look for in a web crawler?
Image optimization 101: How to rank higher in image search
Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. But even if you’re highly familiar with optimizing written content for search, you may not know where to begin with images. Here’s how to ensure your images rank well in search.