How to get mobile SEO for voice search right
Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018. How can marketers take action today to tap into two of the most important trends in the industry?
Artificial intelligence and machine learning: What are the opportunities for search marketers?
The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content and digital marketers to make the most out the valuable insights that data can provide, it is essential to utilize artificial intelligence (AI) applications, machine learning algorithms and deep learning to move the needle of marketing performance in 2018.
Best of 2017: Our top 5 search industry articles
As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. So far this week, we’ve rounded up our top five articles on SEO and top five articles on PPC. To wrap up the week, we’re taking a look at our top five most-read articles about the search industry.
Best of 2017: Our top 5 articles in PPC
As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. Today, we’ll be turning our attention to the other great staple of Search Engine Watch content: PPC.
Best of 2017: Our top 5 articles in SEO
As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. First up is, of course, the bread and butter of Search Engine Watch: SEO.
Best practices for anchor text optimization in 2018
Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that … read more
How to highlight search opportunity and create a keyword difficulty metric
Whether working client-side or for an agency, the ability to prioritize is essential to ensure you are making the most use of the limited resources you are given. Within, this post we’ll run through a few different ways to show how to highlight opportunity across a keyword set, and introduce a keyword difficulty metric you can use to take prioritizing work to the next level.
Why linkless mentions are the future of link-building
Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. But over time, the web has evolved, and search engines have evolved along with it – and developed better ways of gauging website authority. Here’s what you need to know about linkless mentions and why they’re the future of link-building.
How to improve your AdWords conversion rate
Your ad campaigns should bring you closer to new prospects and clients. But how well are you tracking their success? We explain how to improve the conversion rate of your AdWords campaigns.
Which tools should I buy to advance my SEO strategy?
The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness. Once you have all the basics in place, which SEO tools should you invest in to take your strategy to the next level?
How to carry out a mobile SEO audit on your site
Mobile optimization should be an integral part of your SEO strategy, and it goes beyond just checking whether your site passes Google’s Mobile Friendly test. In order to cover off all the factors involved in achieving the ultimate mobile-optimized website, it is necessary to carry out a mobile SEO audit on your site.
What’s behind the trend towards private search engines?
In the last two or three years, the search industry has seen a number of new engines that focus specifically on private search. Is this just a passing fad, or is it indicative of an increasing trend towards secure, private search? And if so, what does it mean for more mainstream search engines like the all-seeing Google?
How much should SEO cost?
The price associated with an SEO campaign can be determined by a significant amount of factors: what work has been conducted previously? What internal resources are available to support the campaign? How competitive is the industry? What are the goals of the campaign? As a result, pricing SEO can sometimes feel akin to a ‘how long is a piece of string’ scenario.
How to future-proof your SEO for 2018
With just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. But what practical steps should you be taking with your SEO to prepare for next year?
The Google AdWords training courses you need ASAP
Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts. So if you want to be trained in how to use AdWords to its best effect, here are the courses you need ASAP.
How to use Google Trends for SEO
Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world’s most popular search engine. Over time, the power of this service has been tapped in new and enlightening ways. Here’s how you can use it for SEO.
Killer demand gen strategy, Part 3: Facebook advertising
If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all.
The highs and lows of enterprise SEO: Which strategies paid off best in 2017?
As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy. What are the greatest challenges being faced by the industry as a whole? What have been the biggest successes?
Highlights from TechSEO Boost: The key trends in technical SEO
Last week, the industry’s first ever technical SEO conference was held in Boston. TechSEO Boost, organized by Catalyst, set out to be a “technical SEO conference that challenges even developers and code jockeys”. Here are the highlights from a packed event.
PPC budget strategy: Tips for success on a limited budget
You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget.