Who were the “winners” and “losers” of organic search in 2017?
Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017. How do the results from this year stack up against last year, and what can we learn from the trends highlighted?
[Report] Why should marketers care about transparency in paid media?
The budgets, metrics and processes that surround paid media campaigns are shrouded in obscurity, preventing the brands which buy advertising from knowing exactly where this spend is going, what they are buying, and how it is benefiting them. How can brands push for increased transparency in their dealings with agencies?
The mobile marketing checklist you need for 2018
In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. An efficiently launched and well-run mobile marketing campaign can become pivotal in impacting SERPs, traffic, user engagement, and conversions. In short, it is one of a few crucial areas that every SEO professional needs to pay attention to in 2018.
How to get started with local SEO
Google suggests that 80% users conduct online searches for local businesses, while 50% of users who do a local search on mobile for a business visit its store within a day. Yet businesses continue to miss the opportunities that local SEO provides. If this is you, here’s how to get started with local SEO.
Three tips for a content marketing plan that makes your customers the central focus
In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer focused as possible.
Get 2018 started with an updated multi-channel digital marketing strategy
Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands trying to reach them. Here’s how you can ramp up your multi-channel strategy in 2018 to meet that demand.
10 Google updates you may have missed
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements.
What does Google’s “Speed Update” mean for mobile?
Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. What do we know so far about Google’s “Speed Update”, and what does it mean for mobile SEO?
Search advertising vs. display advertising: Which delivers the best returns?
Whether you’re a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough. Use the wrong channel, and you risk ruining the maximum success of your whole campaign. Thankfully, there are ways to decide which is the best for your business and which will generate the most conversions.
Facebook kills off news: Publishers panic, try to remember how to do SEO
On Thursday 11th January, Facebook announced a major change to News Feed that would severely impact the reach of publishers’ posts. Deprived of referral traffic from Facebook, will publishers be turning en masse back to SEO to restore their fortunes?
Good SEO habits: Turning over a new leaf in 2018
Whether you’re a stickler for New Year’s resolutions, or the very thought makes you roll your eyes, reviewing your SEO habits for 2018 should be a priority for every business and digital marketer.
High-level search marketing: How to keep your momentum from the holiday season going
Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after the new year. Here’s how you can keep up the momentum on your marketing efforts in 2018.
How to make sure your social media marketing is on track for 2018
A new year brings new challenges in social media marketing. Luckily, this is the best time of the year to review your social strategy. We’ve created a checklist to help you review your social media marketing and keep on top of the latest trends.
CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news
Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but the 2018 Consumer Electronics Show has shown that Google fully intends to challenge Amazon for that crown.
The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture
If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings … read more
How the latest Google Analytics updates will benefit marketers
Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level.
Mobile-first indexing in 2018: 3 things SEO professionals should do right now
With 2018 now upon us, there is a need to prepare for the upcoming update to Google’s search index to prioritize mobile websites, if you haven’t already done so. Here are three things SEO professionals need to do immediately to prepare for a mobile-first index and help their, or their clients’, sites weather the storm.
Preparing your SEO strategy for the year ahead: 5 key checks
The New Year is upon us, full of personal plans made with the best intentions. It also represents a time for businesses and teams to take stock and plan for the coming year; the difference being that unlike personal plans, business plans cannot remain unfulfilled.
6 AdWords metrics you should optimize for better ROI
Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible … read more
Which is the best search engine for finding images?
Finding the perfect image can be crucial to grabbing the audience’s attention, livening up a page, or illustrating a point. To do that, you of course need a good search engine. The web has plenty of different options for image search, from general search engines with an image search function to dedicated search engines for browsing and indexing images. But which offer the best experience?