30 ways to market your online business for free
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share 30 things you can do right now to market your online business for free.
5 YouTube optimization tips to improve your video rankings
YouTube is huge, and it’s no wonder that so many people are looking to boost the effectiveness of their content on the platform. However, with so much use comes other struggles, like standing out from the crowd. Here are five optimization tips for your YouTube videos that will help you to start doing better in search, get recommended, and gain more traction.
A guide to the standard reports in Google Analytics: real-time reports
In this series, we’re going to tackle the gargantuan task of explaining each segment of Google Analytics and the standard reports they contain. We’ll cover the data you can find within each standard report, and how it can be used in your marketing and SEO efforts. First up are Real-Time Reports: how do they work, and what kinds of campaigns are they useful for?
The 5 SEO mistakes holding your ecommerce site back right now
Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the … read more
Mystified by martech? Introducing the ClickZ Buyers Guide series
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.
Six steps to improving your local search strategy
With local search proven to be one of the hottest SEO trends of 2017, it is projected to maintain its standing among make-or-break optimization factors in 2018. The competition between online and brick-and-mortar stores is heating up, and local search optimization can become a decisive factor in how a site ranks locally and, consequently, in how much traffic and clients it drives from local, on-the-go searches.
Event recap: State of Search with Brainlabs
On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London HQ. With speakers from Google, Verve Search, and of course from Brainlabs too, there were plenty of talking points to consider and digest. In this article, we recap the highlights from an enlightening event.
15 actionable SEO tips to improve your search rankings
Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings.
Migrating HTTP to HTTPS: A step-by-step guide
On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP sites as ‘not secure’. If you are yet to make the switch, we’ve put together this guide to help you migrate to HTTPS.
Are keywords still relevant to SEO in 2018?
Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. However, when you dive into the subject, it uncovers some interesting issues. How much of a role should keywords really play in SEO in 2018?
Pricesearcher: The biggest search engine you’ve never heard of
If you ask Siri to tell you the cost of an iPad near you, she won’t be able to provide you with an answer, because she doesn’t have the data. Until now, a complete view of prices on the internet has never existed. Enter Pricesearcher, a search engine that has set out to solve this problem by indexing all of the world’s prices.
The SEO’s essential guide to web technology
As an SEO professional, it is essential for you to understand the various languages and technologies and technology stacks out there that comprise the web – both for more effective collaboration with developers, and to aid in technical detective work, problem detection and prevention. Web tech can be complex and intimidating, but this guide will help make things a little easier.
Three SEO issues that your SEO report needs to include (but you probably overlook)
Good SEO reporting is tough. There’s so much conflicting and outdated advice in our industry that in many cases, SEOs tend to focus on buzz terms rather than good actionable advice.
Overcoming 4 black hat SEO techniques that spammers and scammers use to harm your search rankings
The dark side of SEO can be crippling to a business if they aren’t aware of how to fight back. Here are four negative (or black hat) SEO tactics to keep a keen eye out for, and how you can protect your site – and your business – from being a victim.
4 local SEO strategies for small and medium businesses
For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial.
How can you determine your website’s authority, and what can you do to improve it?
The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as a whole – its authority. Like most SEO metrics, this number fluctuates based on several factors, and to improve your authority, you first need to determine where your website stands among the others online.
How videos generate quick SEO results
You might not be a media and content-oriented company, but you should still consider the perks of having videos for your products and services. According to MWP, online video now accounts for half of all traffic on mobile alone, and 59% of senior executives say that they will opt for video when given the choice between video and text.
The 2018 guide to rich results in search
Rich results are the search results which have a little extra panache, in which Google displays more information about the result rather than just the traditional title, URL and meta description. In this guide, we’ll look at what’s new with rich results in 2018, as well as how to give yourself the best chance of getting them.
The rise of personal searches: How can content marketers take advantage?
A recent data release from Google has revealed that personalized search is becoming increasingly common among internet users, as they turn to search engines for personal advice and recommendations. What can content marketers do to take advantage of this trend?
Pinterest Lens one year on: Where is Pinterest’s visual search tool now?
It’s been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then?