What to consider when selecting marketing channels
Selecting the marketing channels to use is a complex decision – there’s no one-size-fits-all formula for distributing your product. Whether you’re just getting started or you’ve been in business for a while, it can be difficult to find effective ways to reach your target market.
Gamification: here comes a new challenger
We look at what gamification means for a business and check some of the best examples around.
Google Shopping and how to capitalize on your new shop window
Google Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads … read more
Six mistakes emerging brands make that affect their SEO
We look at the six common mistakes that emerging brands are especially prone to make and can negatively impact their search engine performance.
A guide to redesigning a website without affecting SEO
SEO needs to be maintained throughout the lifecycle of your website and during a redesign, writes Pawan Sahu.
Facebook launches video marketing tool
Facebook’s Brand Collabs tool promotes business to creator networking and new types of video.
How to keep your ecommerce site error free
Let’s talk about what you need to do in order to keep your ecommerce site error free, starting with some tools, then walking you through some processes.
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.
Writing SEO meta descriptions in 2018: best practice across mobile and desktop
We review how to write meta descriptions in 2018.
How to monitor your competitors’ content marketing efforts
Competitor monitoring informs content marketing strategy, inspires more content marketing tactics and helps you prevent content marketing mistakes.
Most common, yet troubling WordPress errors and their solutions
Pawan Sahu discusses the most common WordPress problems and solutions.
Seven basic tips for blog SEO
John Stevens discusses seven basic tips to optimize your blog SEO.
How UX fits into SEO
Elements of UX have been rolled into SEO practices and are considered by Google and other search engines when determining how to rank a website.
Video and search: YouTube, Google, the alternatives and the future
When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a look at the rise of video, alternatives to YouTube, social and what it all means for search marketers.
The ultimate guide to meta tags: why they matter and how to optimize them for impact
Meta tags are essential for creating or optimizing a webpage for SEO. Johann Godey reviews the most common meta tags and how they are best used.
Rise in voice search for local businesses brings new opportunities and challenges
Voice search is growing exponentially, and when something becomes this prominent it behoves the major search engines to make changes to the ways they work to make these experiences more fluid and enjoyable for the end user. Jamie Pitman reviews consumers’ current use of voice search with regard to local search and how you can optimize for future growth
Laying the foundations of good SEO: the most important tasks (part 1)
Nobody ever said SEO was easy, and with constant algorithm updates and new technologies to consider, it’s a continuous work in progress. Sergey Grybniak shares his SEO priorities to lay the foundations of success.
How to avoid these common PPC mistakes
Not only beginners make mistakes, here is an overview of the most common fails that PPC professionals make and how to avoid them from now on.
How to transfer insights from search to social campaigns
Sana Ansari shares some of the easiest ways to gather learnings from search engine marketing and leverage them in paid social.
The take-over of augmented and the future possibilities
2018 is the year augmented reality becomes actual reality.