Google tests AI-generated descriptions in Shopping ads
Google is testing AI-generated descriptions in Shopping and product ads. This follows a similar test spotted last month in regular sponsored text ads, which Google confirmed was a small experiment and now the same approach appears to be showing up in Shopping ads as well. Brodie Clark and SERP Alerts spotted this on X, with […]
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Google says Reddit gets no special preference in search
Google communications representative Jennifer Kutz confirmed to The Verge that Reddit gets no preferential treatment in Google’s search rankings or AI search features. Kutz told The Verge: “Google’s AI search features don’t aim to display content from any specific site or platform and that Reddit ‘gets no special preference’ in Google’s ranking system.” Kutz also […]
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ChatGPT Rolls Out Product Carousel Ads at Bottom of Results
ChatGPT is testing new variations for how ads appear at the bottom of its results. The latest version shows multiple product feed ads within a single, prominent unit a shift from simpler single-ad placements. This was spotted by Brodie Clark and shared on X. Brodie wrote: “ChatGPT is now showing multiple product feed ads within […]
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Cloudflare releases its own AI visibility tool because … why not?
The AI visibility gold rush has reached Cloudflare. The company best known for keeping websites online, and unwanted bots out, is beginning to look like an SEO software provider. As Adweek reported, Cloudflare launched its AEO Visibility Dashboard in early access on August 6. It measures whether AI assistants mention or cite a brand, how […]
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Best Search Engine for Privacy in 2026 [7 Ranked]
DuckDuckGo is the best private search engine for most people, but it is not the right answer for every threat model. We examined what seven active services collect, where their results come from, how they make money, and whether their AI can really be turned off. Read below for the full list and analysis. Privacy […]
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Google Search Console Shows AI Mode Follow-Up Queries
Earlier this year, Google launched a new AI Performance Report within Google Search Console, nested under the main Performance report. This new report lets site owners see impressions, pages, countries, devices, and dates but notably, it doesn’t include query data. Recently, Anastasia Kourou posted on LinkedIn about spotting odd queries in her regular Search Console […]
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ChatGPT Ads Get A New Heading Treatment
ChatGPT is testing a new ad display format within its results. we’ve been noticing more varied ad designs showing up in ChatGPT lately, and this latest one adds a descriptive heading directly above the ad itself. Brodie Clark spotted this and shared it on the SERP Alerts page on X. Brodie said: “ChatGPT is […]
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Google Ads Rolls Out Live Test Of Strong Match Labels
Google is testing a “Strongest match” or “Strong match” label on certain search ads. This one is confirmed Google’s Ginny Marvin announced it on LinkedIn and X. Marvin wrote: “We’ll be running a small experiment with adding a ‘Strongest match’ or ‘Strong match’ label to certain search ads.” Here is how it looks. A label […]
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Google Algorithm update in August 2026? What we know
We’re kickstarting a brand new series here at SEW, where we will do our best to watch and report in search engines’ updates. As you are probably aware, not all of them are announced, only the bigger ones. However, a lot of webmasters, publishers and agencies report ongoing fluctuations and volatility. Tracking potential Google algorithm updates […]
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Bing Tests New “Top Source” Section In Search Results
Bing is testing a new section on its search results page called “Top Source.” Based on what we’re seeing, this section appears to group together multiple pieces of content whether individual pages or news articles from a single site. Here is the screenshot of how it looks. Here is the X post. We’ve noticed […]
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Google Guide: How To Help Users Find Your Site Through Preferred Sources In Search Results
Google recently rolled out a preferred sources feature on the search results page. When a user selects a website as a preferred source, that site’s content is more likely to show up in Top Stories and gets highlighted as a preferred source within AI Overviews and AI Mode. Here is a screenshot of how it […]
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Move over Google Shopping: ChatGPT’s ad carousel launch is imminent
ChatGPT ads are becoming much more like Google Shopping. OpenAI is reportedly rolling out a new carousel format that can place several products inside one ad at the bottom of a conversation. Digiday says it verified the format after seeing screenshots. Until now, ChatGPT ads have generally promoted one product at a time. The carousel […]
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Google tests new “Featured Products” subheading in shopping ads
Google is testing a new subheading within its Sponsored results carousel called “Featured products,” with the description “From online or local stores” underneath it. We’re seeing this tested on both mobile and desktop. Here is the screenshot. In the example above, a search for wheelchairs shows the usual Sponsored results carousel, but now with this […]
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Google loses four architects of Search and Gemini as DeepMind’s founder steps back
Jeff Dean, Sanjay Ghemawat, Quoc Le and Oriol Vinyals are leaving to form a new AI company. Demis Hassabis is handing daily control of Google DeepMind to one of his longest-serving deputies. Four engineers whose work runs through Google Search, the company’s computing infrastructure and Gemini are leaving to start a new AI venture. At […]
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Apple’s advertising business just had its best quarter ever
Apple’s advertising business set a new June-quarter revenue record, according to comments made during the company’s latest earnings call. One important number remains missing: Apple still does not report advertising revenue separately. The company generated $30.74 billion from Services during its fiscal third quarter, up 12% from $27.42 billion one year earlier. Apple’s regulatory filing […]
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AI visibility scores can mislead search marketers, new guidelines warn
Marketers should be cautious about using AI visibility scores to make budget or strategy decisions, according to new industry guidance. The Interactive Advertising Bureau (IAB), a trade group representing the digital advertising industry, says many current tools provide directional signals rather than reliable business intelligence. These tools measure how often brands and websites appear across […]
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Retail Leaders Weigh AI’s Impact on Discovery at eTail Boston
At eTail Boston 2025, one theme cut across panels and fireside chats: the way people search, discover, and buy is undergoing its most profound change in two decades. For years, search engines have been the primary gateway to information and commerce. But speakers at the event agreed that dominance is eroding fast. AI assistants and […]
AI Search Shifts Are Redrawing the Map for Digital Advertising
With Google rolling out AI Mode and Meta building its own AI search, the rules of discovery are changing fast.
Fospha Unveils the Ultimate TikTok Playbook for Ecommerce Success
Fospha proudly announces the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide that empowers ecommerce businesses to leverage TikTok for exponential growth. Why Fospha’s Ultimate TikTok Playbook is a Must-Read TikTok has rapidly become a powerhouse for ecommerce growth, making it essential for digital marketers. Fospha’s Ultimate TikTok Playbook provides actionable insights and proven […]
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Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial. A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature brands, and majority […]
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