Top skills for PPC, Paid Search, and SEM Specialists in 2019
A new SEMrush study analyzed more than 4,500 PPC job listings around the world. Here were the top skills for PPC, paid search, and SEM for 2019.
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PPC advertising: Eight questions your boss will ask
Trying to convince your boss that PPC is the right move for your business? Here are eight PPC advertising questions she’s likely to ask you.
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What were Google’s biggest search algorithm updates of 2018?
A visual representation of Google’s biggest search algorithm updates 2018. This infographic highlights each major update, its date, and its implications.
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InMarket Audiences: How to find consumers in research mode
InMarket Audiences allow marketers to find users who are currently searching for products or services similar to yours, based on past search behavior.
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Google Ads conversion rates by industry: How do you compare?
See how your Google Ads conversion rates stack up against industry averages. Data based on 14,197 US accounts, representing over $200 million in spend.
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Google PageSpeed Insights tool: Tips to score 100/100
The Google PageSpeed Insights tool analyzes your site’s front-end performance and offers optimization suggestions. Here are 8 tips for getting 100/100.
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4 Ahrefs and SEMrush alternatives that bring innovation to competitive analysis
You can never have enough of SEO research tools. 4 great Ahrefs and SEMrush alternatives / supplements are Serpstat, Rankedy, SpyFu, and CognitiveSEO.
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Search industry news and trends: Best of 2018
A roundup of fan favorite articles on search industry news and trends from 2018. Feat: alternative search engines, algorithm updates, free courses and more.
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SEO tips, tools, and how to’s: Best of 2018
A roundup of fan favorite articles on SEO tips and tools from 2018. Feat: Google Analytics guides, meta tag tutorials, SPAs, keywords, local SEO, and more.
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Facebook is expanding into Search Ads. What will this mean?
Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the search advertising industry?
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How to start your freelance SEO career
Thinking of starting to put your SEO skills to good use as a side gig? Here are some tips and resources for how to start a freelance SEO career.
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SEO 2019: Nine tips for beginners
Interested in learning more about SEO in 2019? Here are the key trends you need to follow to improve your search optimization skills.
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An SEO’s guide to Google Analytics terms
An overview of all the main Google Analytics terms you need to know for SEO. Lots of resources included for further learning!
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Understanding 14 types of backlinks – ideal SEO boosters + those to avoid
For better or worse, search engines judge your website by the company it keeps. 14 types of backlinks, from most beneficial to ones worth steering clear of.
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Year in Search: the top Google Search trends for 2018
A closer look at the top Google Search trends for 2018 shows that queries are more direct, specific, personal and even conversational.
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5 schema markup values to use in local SEO
Put your business on the SERP map with these five key schema markup values for local SEO. Includes code to use and screenshots of schema in action.
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Top social media trends for 2019
Key social media trends to consider for a successful marketing strategy in 2019. More focus on ROI, new tech, and trust between brand and customers.
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Six most common travel SEO mistakes to get right in 2019
In-depth guide for all things SEO in the travel industry for 2019. Index bloat, on-site search, 404 pages, meta titles, and more. Common mistakes and fixes.
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Google’s Pichai answers to Congress: The good, the bad and the frustrating
Google CEO Sundar Pichai testified in front of Congress this week on transparency and accountability, specifically around data. Here’s an overview.
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Content marketing for Google SERPs in 2019
As CTR and organic steadily drop, how can we compete in SERPs in 2019? “Zero results” update, mobile, featured snippets, and Google’s “biases.”
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