How important are featured snippets and how can you get them?
Featured snippets are one of the main engines of economic growth today, with countless businesses and aspiring entrepreneurs relying upon them to get their message out to prospective clients.
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Conversation mapping: The new rules to win in search and content marketing
How do we create a content strategy that aligns with search growth, consistently? A 2000 word answer to that single, overriding question for content.
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Top trends to increase value for paid search spend
Kenneth Andrew of BingAds gives us tips for how to get more value from our paid search spend. Are you keeping up with these industry trends?
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Ten reasons your SEO campaign isn’t working
If your SEO strategy is working well, you can expect to see results in about three months. Here are ten reasons why that might not be the case.
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What can we learn from voice search in 2018?
A study by HigherVisibility on voice search over the past few years has revealed some interesting trends in the industry.
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Google / YouTube and brand safety: What’s next?
Eight in 10 CMOs say brand safety keeps them up at night, according to a study from December 2018. The latest advertiser concerns from YouTube: What’s next?
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Lessons learned from launching 100+ content-led link building campaigns
Eight takeaways on content-led link building campaigns. James earned >2,500 links from publications including the BBC, the Guardian, USA Today, and Vogue.
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Amazon Advertising + Prime Pantry: What’s the deal for paid search?
How is Prime Pantry advertising different than overall Amazon Ads? Here’s what you need to know about maximizing paid search for Prime Pantry.
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Four tools to better structure your article for SEO and usability
Writing good content isn’t enough. Here are 4 key factors to consider when creating effectively structured SEO content, and tools to use to meet each need.
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Link reclamation: A practical guide for turning unlinked brand mentions into links
Link reclamation is a simple but efficient tactic to turn unlinked brand mentions into links. Here’s when to reach out, who to contact, and what to say.
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Google Ads 2019: What to look out for
2018 was an eventful year for Google Ads, and 2019 looks to bring even more changes. Here are the key things to expect this year.
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Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev
Interview with SEMrush CEO on where the company is headed, what they’re working on, pain points as an SEO, diversity in tech, and much more.
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How Google Ads is fighting click fraud
$7.2 billion was lost to click fraud between 2016 and 2018. Here are common types of click fraud on Google Ads and what you can do to prevent and report it.
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Mobile search and video in 2019: How visible are you?
Most of our search activity is mobile now and most of our video viewing is too. How should this affect the way we approach SEO for our video content?
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Using Python to recover SEO site traffic (Part one)
A way to speed up the critical job of traffic analysis in recovering from a bad redesign or site migration. Masterfully coded in python, step by step.
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Facebook is a local search engine. Are you treating it like one?
Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to optimize for Facebook local search.
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17 top plugins and extensions for SEO
(According to experienced SEOs.) We asked SEO experts which plugins and extensions they use for easier, more productive work. Here are their top 17 answers.
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Cybersecurity in SEO: How website security affects SEO performance
Websites suffer an average of 58 attacks every day. Here is a very thorough, careful overview of how these attacks can seriously impact on your SEO.
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The state (or statelessness) of technical SEO in 2019
What do we need to know about technical SEO in 2019? Here’s an overview to keep in mind, based on a presentation by Mike King of iPullRank at TechSEOBoost.
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7 social media monitoring tools to check out in 2019
New year, new chance to check out cool new toys. Here’s a roundup of seven social media monitoring tools that could revamp your 2019 strategy.
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