Semantic search for Google Ads: What it is and why it matters
Understanding match types is key if you want to benefit from semantic search. How to craft your Google Ads’ strategy to target the right searchers.
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Eight tips to getting your videos ranked on YouTube in 2019
With 400 hours of video content uploaded every minute, how do you ensure yours stands out and attracts viewers? This article will help you crack the code.
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Marketing automation for SEO: Five time-saving strategies
Five strategies to help digital marketers speed up recurring tasks and have more energy to focus on meaningful work. Scripts, excel, bidding, and more.
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A primer to forecasting the value of SEO
If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. An overview of SEO forecasting methodology and measurement.
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Facebook dynamic ads: A beginner’s guide
A step by step guide (with lots of pictures) for getting started with Facebook dynamic ads. How to set them up, and tips for using them successfully.
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Eight social media trends that will make 2019
Change is the one thing constant about social media trends. With so many things influencing behavior, find out what will make your audience tick in 2019.
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Drive customer retention with Google Dynamic Remarketing
The internet has 4.1 billion users and you’re missing out if you’re not retargeting. Learn the art of customer retention with Google Dynamic Remarketing.
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A quick guide to SEO in 2019
This year, SEOs will need to double-down in understanding four key areas: mobile, structured data, relevance, and accessibility.
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Luxury marketing search strategy, Part 1: Consumer mindset
Why do we buy luxury brands? A look into the psychology driving our purchase decisions — and how search marketers should therefore think about strategy.
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Six tips for B2B paid search success
About 60 percent of B2B companies acquired customers through LinkedIn paid ads. Ace B2B paid advertising with these strategic tips on execution.
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Google RankBrain: Clearing up the myths and misconceptions
It’s been nearly 3½ years since Google announced RankBrain, but we have little detail about how it works. Here’s what we actually know–and what is myth.
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Alternatives to Google: Mojeek believes a truly independent and tracking-free search engine must be built from scratch
Mojeek’s elevator pitch: “Independent and unbiased search results with no user tracking.” Deep dive into how they stack up as an alternative search engine.
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Why mobile first design is the only 2019 strategy that will work
Around 94% of people judge websites on the basis of responsive web design. Here’s why and how a mobile first design should be your priority in 2019.
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Eight shortcuts to find long tail keywords (and how to use them)
It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords.
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Seven best tools to find influencers on social media
81% of marketers that tried influencer marketing reported that it is an effective channel. Here are the top tools to connect you with relevant influencers.
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Marketing Technology Awards 2019
We’re working with our sister site, ClickZ, to present the Marketing Technology Awards 2019. The ceremony will take place on March 21, in Tribeca, NY.
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Link building with PR: Relevant links at scale
Scaling a brand one link at a time can consume a great deal of time. Using PR can change this and grow your audience and links much more quickly.
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YouTube + child safety: Is the service doing enough?
YouTube has had quite the month in the way of child safety concerns. We look at an overview of what’s happened and how the platform has responded.
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How to dominate Google News search in 2019
A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google News search in 2019.
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How to get started with data-driven attribution in Google Analytics
The data-driven attribution model is exclusive to customers of Google Analytics 360 and offers an easy way to personalize experiences to your customers.
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