#GoogleDoBetter: The latest on internal issues at Google and Alphabet
June 19 sees protests from employees and activists at annual shareholder meeting, but outright rejection of progressive change from the board.
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Three tools providing actionable competitive research insight
The powerful driving source of any business is its competition. Three competitive research tools that provide highly actionable insights.
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Google Sandbox: Is it still affecting new sites in 2019?
Google never confirmed its existence, but many SEOs believe that Google Sandbox exists. So, does it exist in 2019? If yes, how to avoid getting affected?
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Who’s poised to win the brewing v-commerce wars?
While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond.
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Alexa.com adds more search tools to its competitive analysis
Now, the free tool “automatically generates top competing sites that it uses as the basis for a more in-depth competitive analysis report,” Alexa.com President Andrew Ramm told SEW.
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Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along
Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations. The story explained with two simple charts.
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How to run a successful competitor-focused paid campaign
If you’re not running competitor-focused campaigns right now, you’re definitely missing out. Five steps to set up and run a successful SEM campaign.
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Nine Google Ads hacks to improve your CTR and conversion rate
Flushing money into advertising without understanding its workflow is not cool. Top hacks every advertiser should use to improve Google Ads performance.
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Traffic forecasting: Predicting potential return from the 87% of buyers who start with search
Traffic forecasting is one of a CMO’s best resources to allocate marketing spend across the most useful tactics. Here’s how traffic forecasting could mean smarter ad spend.
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Five tips to create an SEO-friendly FAQ page
FAQs improve SEO rankings as Google values your website for providing all the information needed to take an educated decision. Five ways to get it right.
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Making the case for more non-brand funding in paid search
We neglect non-brand CPC advertising because, clients think it’s too expensive, too competitive, and a lot of work for a little payoff. How to make it work?
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Five easy SEO strategies: Increase search engine rankings and gain qualified customers
When using nontechnical techniques, sound marketing principles ultimately lead to increased web rankings. Simple techniques to adopt for Google visibility.
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How SMBs can effectively manage their online reputation on a shoestring budget
It’s always best to have tools and processes in place. Obviously, you don’t need anything fancy. You could start by setting up Google Alerts.
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UX matters for search: Here are two reasons why
Your search engine marketing success hinges upon your site’s UX. Two elements of UX that are particularly relevant to SEO.
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The ultimate guide to strengthen your local SEO strategy
Local SEO tactics that can help you generate high-quality traffic and drive conversions. It can also help you compete with big brands and stay relevant.
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Video SEO: New tool by Trint helps make spoken words in videos crawlable
June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines by automatically attaching transcripts using AI.
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Five backlink analysis tools agencies should try out
Tools that can help benchmark your clients’ link quality against competitors, monitor backlinks, and discover partnership opportunities with other websites.
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Five things to do on a small digital marketing budget
I’ll walk you through a few important tactics like retargeting site visitors and purchasers, mid-funnel remarketing, and more of these tips to utilize.
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Why we should stop using DA to measure influencers
Companies rely on “reputation”, followers, and engagement. Social Chain opened marketers’ eyes to the murky world of follower deception.
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Google’s How News Works, aimed at clarifying news transparency
In May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms.
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