Facebook campaign budget optimization: How marketers must prepare for September 1, 2019

If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook’s campaign budget optimization update.

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Facebook campaign budget optimization: How marketers must prepare for September 1, 2019

If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook’s campaign budget optimization update.

The post Facebook campaign budget optimization: How marketers must prepare for September 1, 2019 appeared first on Search Engine Watch.

Boolean search for social media monitoring: What to track, how to track, and why

Boolean search is a type of search that combines terms with operators and is used in social listening tools and search engines. Boolean operators decoded.

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Boolean search for social media monitoring: What to track, how to track, and why

Boolean search is a type of search that combines terms with operators and is used in social listening tools and search engines. Boolean operators decoded.

The post Boolean search for social media monitoring: What to track, how to track, and why appeared first on Search Engine Watch.

Robots.txt best practice guide, part 2: Setting up your robots.txt file

Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.

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Robots.txt best practice guide, part 2: Setting up your robots.txt file

Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.

The post Robots.txt best practice guide, part 2: Setting up your robots.txt file appeared first on Search Engine Watch.

Five steps to deliver better technical SEO services to your clients

Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants.

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Five steps to deliver better technical SEO services to your clients

Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants.

The post Five steps to deliver better technical SEO services to your clients appeared first on Search Engine Watch.

Five search reports for ecommerce you can pull now to prep for Q4

For ecommerce companies, it’s not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY.

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Five search reports for ecommerce you can pull now to prep for Q4

For ecommerce companies, it’s not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY.

The post Five search reports for ecommerce you can pull now to prep for Q4 appeared first on Search Engine Watch.

Effective Amazon PPC Management: How to get the most of a limited budget

According to research, Amazon ranked first with average monthly users of about 197 million. Tools, tips, and key details for Amazon PPC management.

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Google + Amazon: Data on market share, trends, searches from Jumpshot

“We know Amazon and Google are big, but in reality many of us still underestimate them.” Jumpshot’s Head of Inights shares data on ecommerce market share.

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