Category: Search Engine Watch

With 500,000 downloads in nine days, only about 0.05 percent of Facebook’s user base is using the service. Facebook Home hasn’t had great initial reviews on the Google Play store from the majority of users. The app has a lowly two star rating.

Google has accepted a fine from the German data protection authority over its mistaken and unused collection of WiFi data using Google Street View cars. Germany calls it “one of the most serious cases of violation of data protection regulations”.

Eric Schmidt has defended Google’s UK tax payments, saying the firm operates within the law and is responsible for “billions” of spend in the country. The Public Accounts Committee says Google paid £6 million in taxes from revenues of £396 million

A look at where social is headed, what rightful place social has in the mix – along with PR, web design, promotional marketing, and search engine optimization – and some tactical considerations for what you may want to incorporate into your plans.

Pinterest is seeing explosive growth. It is being adopted by brands, as well as users following these brands. Here are the latest statistics, best practices, and some tactical strategies for one of the hottest and fastest-growing social platforms.

Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition.

Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis “wrong”. Here’s a quick recap of search and social marketing news and tips from the past week.

Today’s Google Doodle for Earth Day 2013 has a lot to experience. So much, in fact, Google created a “sightseeing checklist” to make sure you don’t miss anything. You’ll find all four seasons, animals, rain, wind and snow, and much more.

Writing an awesome reconsideration request is critical when you’re attempting to get an unnatural links penalty removed by Google. Get on the path to recovery by following these tips, and see one example of a reconsideration request that worked.

A U.S. district court judge has confirmed, once again, that YouTube operates within the rules of the Digital Millennium Copyright Act and is protected by safe harbor. The court said YouTube could only be held liable for material it knew existed.

Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – all will improve WordPress for SEO and the user experience.

All responses will remain confidential. For those of you who completely finish the survey, we will enter you into a prize drawing to win a Platinum Pass to an SES Conference of your choice, or three runner-up prizes of a $50 Amazon Gift Card.

Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls.

Facebook has the opportunity to tackle local. If you triangulate Facebook’s recent moves with Home, Nearby/Local Search, Graph Search, and mobile news feed ads, there’s an opportunity to connect buyers and sellers in locally relevant ways.

To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent and make the most of your creative. This will help generate a greater return overall on your marketing dollars.

Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of $13.97 billion. As revenues grow, CEO Larry Page is focusing on future products and Google’s growth potential.

Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google’s exit could be good news for competitive affiliate networks and affiliate program management companies.

Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding and where BOTW is going.

Yahoo has updated its email app for iPad and Android tablets to allow users to make use of gesture controls. Yahoo also revealed a weather app for iPhone, which brings together crowdsourced images from Flickr with local and international forecasts.

The average size of web pages has increased by 56 percent. Desktop page load times have decreased slightly. However, mobile page load speeds have decreased by 30 percent. Nearly every county is trending toward faster page load times on mobile.