Category: Search Engine Watch

From Google’s Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here’s a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google.

Your content strategy must meet your users’ needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device.

The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.

The European Commission is now seeking feedback on Google’s cosmetic search result changes that aim to settle a years-long antitrust investigation. The EC also revealed some images illustrating what Google’s results might soon look like.

The new Google Analytics Customer Journey to Online Purchase tool lets you interactively explore the typical online buying behavior of your site’s visitors and see how different marketing interactions affect your sales and conversions.

The “Queen of Jazz” is in the spotlight today on Google’s homepage. A colorful Google Doodle pays tribute to Ella Fitzgerald, who was born on this date 96 years ago. The American jazz vocalist won 13 Grammy awards and sold 40 million albums.

There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery channels. How can SEOs stake their claim in this new mobile, local, social, and content marketing territory?

Most seek to build influence; measure influence; and yes, some will even attempt to sell influence. Yet, few will achieve action-inspiring influence without planning and effort. Here are 10 lessons in how to influence and inspire others to action.

Expanding internationally is extremely challenging.you have to deal with different time zones, languages, and cultures. Google+ Hangouts can help break down the barriers separating you from your clients, customers, or your own staff.

Competing with the big names can be challenging for any SMB. Video can be one of the easiest ways to market your business to local, repeat customers. Also, make the media your friend. And why you should consider releasing press releases on weekends.

Being a reporter on HelpAReporter.com can be a source of great well-crafted stories, quotes from company CEOs, and opinions from recognized experts that are right on topic. Here are some best practices to get the most from a fabulous content source.

ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally, these searchers unique to the Yahoo Bing Network spend 30 percent more than the average Google searcher.

With so many sources of original content, it’s getting increasingly difficult to stand out from the crowd. You have to create, curate, and share content, but you must also position yourself as an expert and genuinely interact with your communities.

Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences.

Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares each question has. Here’s a deeper look at how brands and businesses are using Q&A site Quora.

How are you adding genuine value to your audience? This is the question you must answer if you want to consistently and repeatedly create dynamite content. Spend more time up front brainstorming content, then keep tuning and refining those ideas.

What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan? What are others saying about you and how are you responding? Use this checklist to determine how healthy your social media strategy is.

Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about ever really changes? The sunsetting of Google Reader forced me to find out whose content really is king.

Product listing ads can be deceptively easy to set up, but there are still simple steps to take to make the most of them. Here are some of the simplest things you can do when it comes to bidding and optimizing your PLAs to maximize your returns.

Yahoo has launched an iPhone app using Summly’s technology less than a month after buying the firm for $30 million. The Yahoo app allows users to search for news topics they are interested in and displays summarized versions of chosen articles.