Category: Search Engine Watch

Data analyzed by Gwern.net predicts the Google products that are safe for now – including Google search, AdWords, and News. Google Glass is only is given a 50-50 chance of survival. And find out which products are most likely to shut down.

Yahoo CEO Marissa Mayer has been trying to pull out of the agreement for almost a year. Mayer has already met with her previous employer Google and agreed to enter an alternative search partnership if the Microsoft agreement can be concluded.

YouTube hopes new personalized feeds will encourage a new way to use the homepage and, therefore, more time spent watching videos. It means more visibility for brands and a new opportunity for continued engagement with your most engaged audience.

Today Google is honoring iconic graphic designer Saul Bass, famous for creating some of the best movie opening sequences in the late 1950s and ’60s. Here is the complete list of title sequences Google used in their Doodle.

Facebook Graph Search could be an important driver of new customers for local businesses as it continue to roll out. This post covers a number of local ranking factors for Graph Search, and includes key takeaways for local business owners.

In YouTube’s first Ads Leaderboard for April 2013, Evian, Dove, and Kmart took the top three spots using dancing babies, powerful insights, and clever wordplay, respectively. The list also shows why it’s important to tap into basic emotions.

Sharing content with your audience is a great way to create awareness, show expertise, grow your brand, and create relationships. Any brand can use content sharing as a way to increase visibility. All it takes is putting the proper steps in place.

The next wave of the Bing it On Challenge has arrived. Now Bing has taken their side-by-side comparison challenge out of Google’s back yard and into the front lines of Kansas, where Google is bringing super-fast Internet to the masses.

YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when the video is published, keeping it private until it’s deemed “ready” by the user.

Google Now will likely be an important factor in the transition from tactical to strategic SEO. Moving forward, search results will focus less on page orientation and more on customer orientation. Here’s how to stay ahead of the game.

Improving your conversion rate is one of the most important tactics in your SEM toolkit. Yet, the purchase/lead confirmation page is often overlooked. Here’s a short list of ways to get more out of your confirmation page – and grow your business.

SEO isn’t the big money maker many people believe, with many SEOs serving a small number of clients most earning smaller revenue. Bright Local has done a refresh of their 2011 Local SEO Industry Survey and there are some surprising results.

Google has just updated their list of ccTLDs (Country Coded Top Level Domains) they will treat as a generic TLD. This means that Google will consider these ccTLDs as generic for geotargeting, similarly to how .com domains are treated as generic.

Google says it’s merely following the lead of the United Nations and other organizations. The Palestinian National Authority is praising Google’s decision, while Israel states Google’s move is causing more harm than good in the geopolitical battle.

Google has removed the link to Places search. The link, which had been located in Google’s “More” drop-down menu option, is no longer there, meaning local businesses can only be found via search (paid or organic), Google+ Local, or Google Maps.

Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years.

How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for fashion forward thinking Facebook community managers.

People learn in different ways. Some people learn by doing, others by watching, while others learn best by listening or in another way. Here’s how to understand learning styles and align the types of content you create to your website’s visitors.

Is a free web design or blog template right for you? Or do your business goals demand a custom website design and professional specialists for certain aspects? These 12 factors will help you determine whether free or paid is the right route for you.

Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.