Category: Search Engine Watch

GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and has play button functionality to show trends over time. Here’s a step-by-step guide.

Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn’t a standard method of tracking iOS apps, two methodologies are most used: unique identifier matching and device fingerprinting.

Page took the stage giving what almost could be described as an elevator pitch or Google infomercial followed by over a half hour of live question and answer with the audience. He spoke on technology, Google Now, opportunity, negativity, and more.

Google Play Music All Access allows users to browse tunes by genre, with options also available to look through popular and local tracks. It also boasts a feature similar to Apple’s Genius tool, designed to help users find new music.

Mobile isn’t just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are in stores looking to buy. 84% of smartphone shoppers use their devices to help shop while in the store.

Google is continuing to take action on link networks that violate its guidelines as well. Google’s Distinguished Engineer Matt Cutts reported that Google has taken action against “several thousand” link sellers for passing PageRank.

In a ruling this week, a German federal court said Google must restrict information in autocomplete when it violates personal rights. The suit, filed by an unnamed man, claimed defamatory autocomplete suggestions on Google.de linked him to fraud.

Google CEO Larry Page has revealed some new details about a rare condition that caused him to lose his voice. It was a second case of vocal cord paralysis. While he is quick to state it isn’t life threatening, it has weakened his speaking voice.

Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade center.

A new Reuters report claims that Google+ is struggling to attract brands. However, it might not be as dire as the article makes it seem. Why? Because brands that are doing it well, and seemingly doing it right, are in it for the long haul.

With Google’s Knowledge Graph, Wikipedia’s Wikidata and Wolfram|Alpha’s database (that supports Siri), the efforts to make the world understandable to machines are making information on entities and everything about them instantaneously available.

UK price comparison firm Foundem believes that Google’s proposed concessions ignore the basis of Google’s monopoly on search. Instead, the concessions focus on minor alterations to Google’s “self-serving Universal Search inserts.”

BloomReach’s “Continuous Quality Management” (CQM) technology scores web pages relative to other pages across the web with similar types of content. It goes beyond just the keywords and looks at all content elements on a page, including the intent.

A new Easter egg turns Google Images into a playable classic arcade game with a Google twist. Head to Google Images and type “Atari breakout” to fire up “Image Breakout” and start destroying rows of images by bouncing a ball into them.

When it comes to SEO for Google, what should webmasters expect in the next few months? In his latest video, Matt Cutts provides an overview of changes Google is working on, including Penguin 2.0, advertorials, authority, Panda, and more.

With the amazing amount of link data and number of great tools to analyze your backlink profile, it can get a bit overwhelming. But it doesn’t have to be. Here’s how to get link data, how to analyze it, and how to quickly see if you have problems.

The whole nature of search has changed drastically. But what isn’t entirely clear is how SEO providers have evolved to meet this new reality. The fake-it-til-you-make-it days of “just throw some links at it” are well and truly gone, my friends.

You need to be more considerate of the way that consumers are using mobile devices to understand the value of the channel. Desktops and tablets are merging. And you must continue to optimize at the device level as much as possible.

47 percent of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Here are eight recommendations for success on Pinterest.

You will now be allowed to directly engage with your Facebook friends right from Bing’s search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.