Category: Search Engine Watch

Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift.

Google and NASA joined forces to establish the Quantum Artificial Intelligence Lab that to research artificial intelligence using quantum computers. The lab will use a D-Wave 2 computer that is priced at around $15 million.

YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin coats for eight years. The video streaming website launched eight years ago with a single video. Now, 100 hours of video are uploaded per minute.

Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer says it will “seamlessly include relevant and personalized Tweets alongside stories from Yahoo and our other sources.”

A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers. Separately, Germany is also in the midst of a battle regarding the use of embedded video on websites.

Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to make it easier for new users and to streamline the process.

The OODA loop concept – Observe, Orient, Decide, Act – is one way to face uncertainty and make educated decisions based on partial or no data. Here are the basic steps in the framework and how to apply it to advance your SEO and content campaigns.

Which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present seasonal, relevant offers to searchers? We break down three PPC ads searchers found when searching for [buy flowers online].

Online video is huge and video viewing doesn’t seem to be slowing down any time soon. If you’re ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch a video – then this basics guide is for you.

The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi-function, multi-skilled approached to ensure maximum impact for your business. Balance is key.

In conjunction with the arrival of “Star Trek Into Darkness”, Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for “beam me up” and a new language option to Bing Translator: Klingon.

Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different tasks and tweaks with WordPress, while also helping your site when it comes to SEO, usability, and conversion.

If you build links like an actual human being then you’re building links like a badass. You’re making friends and your links are bulletproof. It’s hard work. It will take time, energy, and brainpower to increase your rankings and traffic.

Is Facebook – and to a lesser extent Foursquare – becoming more Yelp-like, and thus a threat? Some might believe the answer is an obvious yes, but it’s worth looking at some of the moats Yelp has built in local search that won’t make it so easy.

Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new look.

Google has revamped Google+. The new look and feel puts images front and center. While some new photo features and enhancements add some interesting functionality, the ridiculously huge cover photos are a bit hard for some users to swallow.

Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are helping that vision become a reality. The question: How will businesses continue to remain relevant online?

Using the new markup will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site.

For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here’s a look at marketing automation: the primary elements, core benefits, and opportunities.

We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.