Category: Search Engine Watch

When launching a new link building campaign or a new website, building strong relationships will lead to great links, better visibility, better social media engagement, mutually beneficial opportunities, and an overall better market presence.

Holiday shoppers will be more mobile than ever this year and Twitter data shows many of them will rely on Twitter for Black Friday and Cyber Monday. Here’s how retailers can make Twitter and mobile work to their advantage this holiday season.

Google has announced a better way to shop online with features that let you view product details with ease across devices – including an expansion of a feature that provides a 360-degree view of certain products on Google Shopping.

Today’s Google Doodle (or Whodle) commemorates the 50th anniversary of the hit BBC science fiction show “Doctor Who”. The premise: the Doctor’s mortal enemy, the evil Daleks have stolen the Google logo, and it’s up to the Doctor, to Save The Day.

Since August, Bing has completely integrated shopping results directly into main the main experience. Now, as of yesterday, Bing has retired the notion of a “dedicated shopping” experience when you search for products.

“Place Pins” offers a new way for local businesses to market themselves on Pinterest. The interactive map allows pinners to pin places they want to visit someday. These pins include local establishments with addresses and phone numbers.

Storytelling always has been an art, and really is simple. Here are some tried and true tips to get your stories found (e.g., in Google search), friended (e.g., liked on Facebook), followed (e.g., followed on Twitter), and forwarded (e.g., shared).

The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution.

It’s time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain to others) the core concepts of how to target people above and beyond keyword groups by targeting audiences.

Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart – an annual ranking of the year’s most socially-shared video ads – which was released today by Unruly.

The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices.

“The way I think of it is you can either have a unique meta tag description, or you can choose to have no meta tag description, but I wouldn’t have duplicate meta tag descriptions,” according to Google’s Distinguished Engineer Matt Cutts.

The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent.

Data coming from social analytics company Piqora said a single pin pays dividends to brands over time – up to several months after it was originally pinned – with the average pin being worth 78 cents in sales for all types of publishers.

Google has made the process of applying for reconsideration of a site very difficult. If you’re one of the unlucky ones struggling to get a penalty removed, here are eight common mistakes to avoid to ensure your reconsideration request succeeds.

With so many different ways to incorporate video into your content marketing, there’s no excuse not to. Here are eight video production types and how they can be used to increase awareness, build lead generation, and establish trust with customers.

There are fewer SEO drawbacks when using responsive design versus a lightweight mobile version, but a mobile site can work just as well as responsive design, as long as you avoid dividing your PageRank and duplicate content issues.

LinkedIn has unveiled Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now followers of the brand can interact directly with the specific branch, unit or business they are interested in.

Here’s what webmasters should do to ensure that if they have a site with pages that could be considered a YMYL page (web pages that can directly influence your money or your life), so that they will be rated highly and follow best SEO practices.

Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser. Google also agreed to never deploy similar tracking code again.