10 remarketing facts that will supercharge your PPC strategy
I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing.
How brands are missing out by not allowing app indexing
A new study suggests that only 20% of iOS apps and 30% of Android apps are able to support app indexing.
Three ways to protect your business from ad-blockers
New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising.
Pump up the volume: six ways PPC can boost your promotions
Sometimes, you need a little extra boost for certain products or services. PPC tactics can help get the word out, and I’m going to show you how in six steps.
Google is killing off PageRank from its Toolbar
As confirmed by Google’s Webmaster Trends Analyst John Mueller, Google is removing PageRank from its Toolbar.
Tessa Wegert on the latest content marketing trends of 2016 [podcast]
ClickZ has released a new podcast series called the ClickZ Digital Marketing Podcast, featuring some of the experts who contributed to our Digital Trends 2016 report.
How understanding psychology can help increase ecommerce sales
Human psychology can help create a better design and user experience, as it offers valuable insights about a brand’s target audience, its thinking and its criteria for purchasing decisions.
Presidential candidates, here’s how to win (at search marketing)
How Hillary Clinton is sweeping up in the presidential search marketing category.
What should I do when my site has been hit with a Google penalty?
What should you do when you’ve been on the receiving end of an algorithmic change, or, heaven forfend, a manual action?
Customer journey from search to landing page: UK supermarkets
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer.
Google gives presidential candidates a prime slot in search results
Google has announced the launch of a new feature, which allows (for the moment) presidential candidates to post directly into search results. … read more
Study suggests that ‘peak content’ has been reached for brands
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016.
How to compete on the new Google SERP
One of the main questions on everyone’s mind about the new Google SERP is “how are these changes are going to affect paid and organic search?”
How to market your mobile site or app without spending a fortune on ads
Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the most of them.
Blogging for SEO: five quick tips for beginners
Everyone loves free information. And free information reels in customers. That’s why blogging is one of the best ways to do content marketing.
Six of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Everything you need to know about Wikimedia’s ‘Knowledge Engine’ so far
If you’ve been following the news about Wikipedia over the past few weeks, you might have heard about ‘Knowledge Engine’, the secret search engine project that was supposedly going to take on Google.
The winners and losers of ‘mobilegeddon’ in the UK
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update.
14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads
Here are 14 KPIs and metrics that will reveal how the new layout – and the demoted organic results – impacts on revenue and user behaviour.
Money on the table: how search data can reveal new revenue opportunities
Search data is a mine of insights about customers’ needs that can translate into new revenue. Here’s an example from my own experience…