MapQuest Brings Roadside Assistance Service To Mobile App
MapQuest has integrated “Uber for roadside assistance” service Urgent.ly into its updated app. What this means is that consumers are able to summon a tow truck or other service provider directly through the app. Roadside assistance through MaqQuest is available 24 hours a day. Service…
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Simple Tips To Set The Stage For Local SEO In 2015
After Google’s most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how you can do well in local search in 2015.
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How To Maximize Local Search Traffic This Holiday Season – November 13 Webcast
Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure your local search strategy is utilizing best practice SEO and user experience. In this webinar Bill…
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Google Redesigns Maps, Adds OpenTable Reservations, Uber Estimates
Google continues to evolve its Maps for mobile. It has gone well beyond the rudimentary local search and navigation product it once was and become an increasingly sophisticated local discovery tool with and array of content types and improved functionality. Now Google has made Maps more…
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7 Quick Local Hits To Optimize For Black Friday & Cyber Mondays This Season
Time for local businesses to optimize for the holiday season. Columnist Chris Silver Smith provides 7 quick tips to boost rankings and, hopefully, sales.
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Marketing In Transit: Selling To Mobile Searchers
Consumers are increasingly using their mobile devices to connect with local businesses, yet many of these sites still aren’t mobile-friendly. Columnist Chris Marentis offers his advice.
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Groupon Pages Part Of Company Evolution Into Local Search Site
Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid by the company for more search exposure and a new way to gain sales leads. Indeed, it probably qualifies as both. Groupon stresses Pages’ value for business owners…
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When Big Brands Fail With Local SEO
Large, multi-location are poised for local search success, yet it often eludes them. Contributor Jared Del Prete provides some solutions to common roadblocks.
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Why Did Google’s Pigeon Poop All Over Big Local Brands?
Many large, multi-location brands found that their traffic dropped after Google released its Pigeon algorithm. Columnist Andrew Shotland discusses why.
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Using The Past To Predict The Future For Local Search
What does local SEO have in store for us? Columnist Myles Anderson takes a look at how local ranking factors have changed over time.
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Finding Hidden Content Opportunities For Your Local Website
Once you’ve fulfilled your website’s basic content needs, you’ll need to up the ante to stay competitive in search engines. Contributor Rachel Lindteigen shares some tips.
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TomTom And deCarta Join Forces To Take On Google Maps
Personal navigation device (PND) and maps provider TomTom teamed up with independent mapping and local search company deCarta to offer developers an “end to end” alternative to Google Maps. The new joint offering provides connected mapping and navigation, local search and real-time…
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Foursquare: 55 Million Users, 54 Percent Lift Since Relaunch
Whether it’s all part of the master plan or more opportunistic, Foursquare is undertaking a “multimillion-dollar effort” to brand and differentiate itself from Yelp and other local search apps. The campaign will appear in out-of-home locations in New York and Chicago as well as…
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Apple Launches “Maps Connect,” Self-Service Local Listings Portal
This afternoon Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It’s intended for small business owners or their authorized representatives (though not agencies) to be able to quickly and easily add content directly into Apple Maps….
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How Large Multi-Location Businesses Can Dominate In Local Search
Local search marketing can be especially challenging for businesses with multiple locations. Contributor Jason Decker explains how to do it right.
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Moz Local Ranking Factors 2014 Study Shows Mostly The Same Formula
Moz has announced the release of their annual local ranking factors study. The study shows that for the most part, the signals and factors according to their large panel of experts, has not changed much year over year. David Mihm from Moz said the bigg…
Simple Math To Show Potential Clients Why Local SEO Is Important
Local businesses sometimes have trouble understanding how they’d benefit from SEO. Columnist Greg Gifford shows how you can boil it down to the basics.
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Pigeon Rolled Back? Law Firm Study Says Yes
Local search marketers have been concerned about the impact of Google’s Pigeon update on small businesses — has the search giant taken notice?
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Google Releases Video Series On Taking Your Local Business Online
Google’s Maile Ohye, a well-known personality in the SEO space, has published six-videos adding up to about 30 minutes, containing advice on bringing your local business online. Maile said this is the same advice that Googlers would give “our friends and family” and now they are…
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12 Things To Check In Your Local Homepage SEO Audit
Your homepage is arguably the most important page of your site. Contributor Chris Silver Smith provides tips to ensure it’s in top shape!
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