SMBs Divided On The Effectiveness Of Google My Business
Columnist Myles Anderson digs deeper into BrightLocal’s 2014 SMB Internet Marketing Survey to learn more about the attitudes of small and medium sized businesses.
The post SMBs Divided On The Effectiveness Of Google My Business appeared first on Searc…
How The Sharing Economy Will Lead To The Growth Of Online Reviews
Marketing Land’s Amy Gesenhues interviews Keynote Speaker & NYT Best Selling Author Bill Tancer for a preview of insights he will share about online reviews at SMX West in Silicon Valley, March 4, 2015.
The post How The Sharing Economy Will Lead To The Growth Of Online Reviews appeared first…
Please visit Search Engine Land for the full article.
Location Based Geo-Targeting Boosts Paid Search Ad Performance…Or Does It?
Columnist Wesley Young discusses the importance of truly local data in search marketing decisions.
The post Location Based Geo-Targeting Boosts Paid Search Ad Performance…Or Does It? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
10 Common Mistakes To Avoid On Local Websites
Avoid the pitfalls that trip up many local business owners with these tips from columnist Greg Gifford.
The post 10 Common Mistakes To Avoid On Local Websites appeared first on Search Engine Land.
Please visit Search Engine Land for the full article…
How Medical Practices & Practitioners Should Set Up Google My Business
It’s common for multiple medical practitioners to work at a single location, so columnist Will Scott advises how to set up Google My Business so each practitioner is his or her own “brand.”
The post How Medical Practices & Practitioners Should Set Up Google My Business appeared first on…
Please visit Search Engine Land for the full article.
Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery
Recent image updates show University of Phoenix Stadium being prepped for Sunday’s Super Bowl.
The post Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
3 Steps To Optimizing Local Paid Search
Columnist Benjamin Vigneron explains how to localize your messaging and optimize your budget across your best performing locations in Google Enhanced Campaigns.
The post 3 Steps To Optimizing Local Paid Search appeared first on Search Engine Land.
P…
11 Tips For Using Slide Presentations For Local SEO Advantage
Looking to go beyond images and videos in your local optimization efforts? Columnist Chris Silver Smith discusses a type of media you may not have considered.
The post 11 Tips For Using Slide Presentations For Local SEO Advantage appeared first on Sea…
YP Introduces Cross-Device Retargeting With Local Search Query Data
Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the…
Please visit Search Engine Land for the full article.
This Small Business Redesigned Its Website & You Won’t Believe What Horrible SEO Thing Happened Next
Columnist Andrew Shotland took on a client who’d lost rankings as a result of a site redesign. Here’s what he did to help them recover.
The post This Small Business Redesigned Its Website & You Won’t Believe What Horrible SEO Thing Happened Next appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The Franchise Challenge: How Do You Stand Out When You’re One Of Many?
Local search marketing can be a challenge for franchisees, but columnist Rachel Lindteigen has some tips.
The post The Franchise Challenge: How Do You Stand Out When You’re One Of Many? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Updates Maps App Adding Restaurant Filters & More
Google Maps App adds cuisine type filters and more features for iOS and Android users.
The post Google Updates Maps App Adding Restaurant Filters & More appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How To Leverage The Best Local Content Source For Multi-Location Brands
Contributor Adam Dorfman offers helpful advice to large brands seeking to improve their local marketing efforts.
The post How To Leverage The Best Local Content Source For Multi-Location Brands appeared first on Search Engine Land.
Please visit Searc…
Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market
International restaurant search provider Zomato has acquired Urbanspoon from IAC for between $50 and $60 million in cash. Zomato was founded in India in 2008 but now operates in more than 20 countries and 130 cities globally. Urbanspoon content will be incorporated into Zomato and the Urbanspoon…
Please visit Search Engine Land for the full article.
75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective
Columnist Myles Anderson shares key stats from BrightLocal’s most recent annual SMB Internet Marketing Survey.
The post 75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Everything You Need To Know About Google’s Local Algorithm, Pigeon
Columnist Neil Patel provides a summary of what we know about Pigeon, Google’s new local search ranking algorithm that was rolled out in July 2014.
The post Everything You Need To Know About Google’s Local Algorithm, Pigeon appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps?
Who should small- and medium-sized businesses turn to for help with search marketing? Columnist Wesley Young of the Local Search Association starts the discussion.
The post How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Rep…
GM Turning Its Cars Into Rolling (Local) Search Engines
For a long time in-car concierge services such as GM’s OnStar were a “nice to have” but not mainstream. That’s largely because the value of the services was outweighed by the cost for most people. But now, with the relatively recent addition of LTE, they’re poised…
Please visit Search Engine Land for the full article.
Local SEO In 2015 – Look At The Big Picture
When you’re doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful.
The post Local SEO In 2015 – Look At The Big Picture appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
10 Things I Learned About Local SEO In 2014
We may not be in school anymore, but as we in the SEO business know, the education process never ends. With that in mind, I’d like to share with you some of the things I learned about this bizarre trade we practice over the past year: 1. Never Again, Google; Never Again First they came…
Please visit Search Engine Land for the full article.