Google Launches Major Push To Get Local Businesses Online, Improve Data
New site offers tools, content and solicits business owners to update information.
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Map Moves: Uber Buys deCarta, Maponics Grabs UMI, Google Ends Maps Engine
Acquisitions remove two independent mapping companies from the market.
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Local Experts Say “Relevance” Of Citations More Important Than “Authority”
Columnist Myles Anderson shares findings and insights from BrightLocal’s 2015 Expert Citation Survey.
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Google, Wal-Mart Breakup Suggests Problems Ahead For Local Inventory Ads
Research shows that when they’re ready to buy, online shoppers want to know where they can get desired products in local stores. Internet influenced offline spending is many many times larger than e-commerce and results in trillions of dollars in offline transactions annually. However offline…
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Google Local Pack Displaying Logos In Web Search Results
Google testing a new local pack in the web search results that display not just maps, but also logos and pictures of the business listing.
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Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs
New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment dubbed “mobile fanatics.” Just over 40 percent of the US smartphone population, these mobile users search more and rely more on their mobile…
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YP Launches New Local Search Marketplace For National Advertisers
Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built …
Google City Searches Now Include Hotel Booking Info In Knowledge Graph
Average star rating and costs for city hotels are listed, along with “View hotels” link that delivers results page for hotels in the relevant city.
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10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing
Columnist Wesley Young shares insights from the latest LSA Local Media Tracking Study, advising marketers on local-mobile strategy for 2015.
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Make Your Blog A Local Destination & Win At Local Search
Wondering what to do on your blog to help your Local SEO efforts? Columnist Greg Gifford lays out a game plan for local blogging success.
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Google Search Tests “Chat” Button In Local Business Box
Google is testing showing a live chat button in the local search box within the web search results for some businesses.
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Google Gives Businesses More Photo Control With My Business Upgrade
New photo section includes the ability to choose between profile, logo and cover images as display for maps and search.
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Local Search Provider YP Offers All-Inclusive PPC Search Product For SMBs
Local search provider YP has launched a one-stop-shop local PPC solution targeting small and medium businesses. It combines YP’s own PPC-search inventory with paid-search ads on Google, Yahoo and Bing. The company has been a Google AdWords Premier SMB Partner for years, as well as a Yahoo…
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Rev Up The Content Marketing Engine To Achieve Local Liftoff
Looking to bolster your local SEO strategy? Columnist Chris Silver Smith discusses the benefits of content marketing for local businesses.
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Bing Offers Link To Order Food Online From Your Favorite Restaurants
Now you can order your food online with Bing search. Just search for a restaurant that offers online ordering and click the order online button.
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Local Businesses: How To Get Good Online Reviews That Build Business
Online reviews can make or break local businesses these days, so columnist George Aspland shares his process for cultivating (good) reviews.
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AMA: Common Local SEO Mistakes Made By Businesses Big & Small
Have questions about local SEO? Columnist Andrew Shotland has anticipated these questions and is answering them, Reddit-style!
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Local SEO For Franchises Means Teamwork
Contributor Chris Marentis explores the unique SEO challenges and opportunities for franchisees and franchisors.
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Is Your Local Site Mobile Friendly? Should It Be?
Local businesses often don’t see the need to go mobile, but columnist Rachel Lindteigen reminds SMBs that the time to prepare is now.
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Now It’s Expedia Vs. Priceline As Orbtiz Swallowed For $1.6 Billion
After buying Travelocity last month Expedia grabs Orbtiz in competitive bidding.
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