SPONSOR MESSAGE: A Backlink Analysis Will Tell You Exactly Where You Stand
Building links is like building relationships; you want to make sure you are connected to the right people. A backlink analysis will show you which connections are helping and/or hurting your website. Our knowledgeable team will carefully analyze your …
Up Close @ SMX: Link Acquisition & Auditing For The Advanced SEO
Link acquisition and auditing issues for the advanced SEO was probably one of the most popular sessions at SMX Advanced. The panelists framed the discussion around three areas: Preventative Link Building, Link Earning and Site Auditing. However, the tips — at least as far as I could tell…
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Multi-cultural and International Search: Trends and Opportunities – Webcast next Tuesday
On Tuesday, June 24, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast, “2014 Trends and Opportunities in Multicultural and International Search.” International search presents an entirely different set of opportunities – and challenges – for today’s marketer….
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Using Campaign Tracking To Measure Link Building Success
Ask any SEO what the most difficult, confounding and valuable part of optimization is, and you’ll invariably get a consensus: link building. Even the term “link building” has become so controversial that many marketers are shying away from it in favor of “content…
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SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI
Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in…
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Microsoft’s Catapult Project Aims To Speed Bing Search, Improve Relevancy
A major datacenter project at Microsoft could lead to faster and more relevant search results on the company’s 5-year-old search engine, Bing. The Catapult project is a collaboration between Microsoft researchers and the Bing team that was presented Monday at an industry conference on…
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Screen Shot Of Google’s New Rejection Notices For Reconsideration Requests
At SMX Advanced last week, Google’s head of search quality, Matt Cutts, announced that they will be revising their reconsideration requests rejection noticed with more detailed responses in some cases. We’ve now located an example of the new rejection notices, as shared by…
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Up Close @SMX Advanced: The Periodic Table Of SEO Elements
This SEO ranking factors session has become a much-anticipated tradition at SMX Advanced, as the substantial early morning crowd in attendance this year testified. Each year, a panel of SEO data experts present their up-to-date findings, test results, …
Once Were Vikings: Search Marketing In The Nordics
And the winner of this year’s European Search Personality award is… Kristjan Mar Hauksson! With Kristjan being from Iceland, it seems the time is due for a focus on the Nordics. Those who know the region may be thinking fjords, mountains, forests, lakes, volcanoes, kings and castles. Or…
Please visit Search Engine Land for the full article.
Panda 4.0: Redefining Site Authority
Everyone in SEO talks about it: authority. It’s the key measurement for ranking, right? But what defines authority in the eyes of each search engine? We all have our theories and correlations, and authority measurement has certainly changed over the years as new signals emerge that may give…
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Up Close @ SMX: Enhancing Results With Structured Data & Markup
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way…
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Google’s Payday Loan Algorithm 3.0 Rolling Out Now
Google is now rolling out the 3rd version of the PayDay Loan algorithm. Last night we reported that Google is going to be launching PayDay Loan 3.0 and Google’s Matt Cutts posted on Twitter moments ago that it is now rolling out. Cutts, Google’s head of search quality said,…
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SPONSOR MESSAGE: International Search Trends & Opportunities
Join us Tuesday, June 24th at 1:00EDT (10:00PDT) to hear Maria Whatley and Elena MacGurn of Covario and Lenovo’s Donna Bedford discuss the latest trends, international search engine updates and country-specific expectations to be considered in this year’s global marketing campaigns. During the…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: MetaFilter Hit By An Algorithm But Not Panda Or Penguin
Last month, MetaFilter, a news and discussion site from back in the old days, told us they got hit by a Google penalty years ago that had a major impact on their business. We posted our theories and details on this penalty in our post named On MetaFilt…
Why Build Links? 6 Reasons You Should Be Link Building in 2014
There are a hundred and one tasks in today’s marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link…
Please visit Search Engine Land for the full article.
Why Build Links? 6 Reasons You Should Be Link Building in 2014
There are a hundred and one tasks in today’s marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link…
Please visit Search Engine Land for the full article.
Google Reconsideration Rejection Requests More Details
Google’s Matt Cutts, the head of search spam, announced at SMX Advanced that they are updating how they handle reconsideration rejection requests with more details from Google Search Quality analysts. That means when a Google search quality representation reviews and responds to a…
Please visit Search Engine Land for the full article.
Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week
Google’s head of webspam, Matt Cutts, announced at SMX Advanced tonight that the third version of PayDay Loan algorithm is launching this week, as soon as tomorrow. This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms….
Please visit Search Engine Land for the full article.
Live Blog: Matt Cutts Keynote Q&A At SMX Advanced 2014
Day one of our SMX Advanced conference is wrapping up, but before we call it a day … it’s time for an SMX Advanced tradition: Matt Cutts, the head of Google’s webspam fighting team, in a keynote conversation with our Founding Editor, Danny Sullivan. With all of the recent news…
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Bing Says “Right To Be Forgotten” Request Info Coming Soon
The EU’s new Right To Be Forgotten doesn’t just apply to Google. Microsoft’s Bing search engine has to obey it, as well — and Microsoft says today that it expects to provide information on how to request removals “soon.” In a short help file page that went up…
Please visit Search Engine Land for the full article.