3 Mindset Shifts: Get More SEO Out Of Your Content Marketing
Google is constantly working to provide users with a better experience, and marketers are constantly trying to adapt to these changes. Content-based SEO creates a compelling blend of authentic content and search engine eye-candy, but it also necessitat…
Do Your Own 5-Minute SEO Audit
If you’ve gone to SEO events, you may have attended one or more sessions where experts conduct live site reviews and make recommendations. For agencies and consultants, quickly assessing any website is a great skill to hone. Here is how you can do your own 5-minute SEO audits. Don’t…
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Google Launches A New Google Alerts Interface
Google has completely revamped the user interface and design for Google Alerts. Google Alerts allows searchers to subscribe to be notified of new content Google discovers on a specific keyword via email or RSS feed. Google Alerts is useful and importan…
Google Penalty Hits eBay’s Bottom Line, May Cost Up To $200 Million In Revenue
Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call this week, suggesting it may have cost up to $200 million in revenue. eBay also said it plans to improve its efforts in…
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SPONSOR MESSAGE:Content Marketing & Link Building Together
Join us Tuesday, August 5th at 1:00EDT (10:00PDT) to hear Jon Ball, Page One Power’s co-founder and CEO, discuss content marketing and it’s impact on link building. Attendees will learn why links are still relevant and how link building and content marketing work together. You’ll also learn how to…
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The World’s Quickest (Authentic) SEO & Marketing Audit In 12+1 Steps
I am, according to those who know me, a very structured person. In order to function, I have to live by spreadsheets, task lists and processes. Without them, I’m lost. It’s just life. Isn’t everyone like that? But despite my obsession with structure and process, I don’t like…
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Bing Adds School Ratings To Search Results
Microsoft Bing has announced they’ve added a new feature to the school snapshot boxes on the right hand panel – the school’s rating. They’ve added school ratings, rankings and academic indicators directly in Bing Snapshot. Microsoft says this works for searching for schools…
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Blogger Fined By French Court Because Negative Restaurant Review Was Too Prominent In Google
A French court has ordered a blogger to pay a substantial fine and change the title of a restaurant review because the review was too prominent in search results and harmed business at the restaurant. The review/post has since been removed but can be v…
Three SEO Personas – Are You One Of Them?
Organic search used to just be for the technophiles, the Excel-lovers, the self-proclaimed geeks, etc. Now, SEO is all grown up and has welcomed all types of people, each of whom have a hand in the channel’s success. Let’s go over three primary personas involved in organic search today,…
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Google Webmaster Tools Updates Robots.txt Testing Tool
Google announced they have updated their robots.txt testing tool in Webmaster Tools. The update brings you a few more features including: (1) Highlights which line in your robots.txt file is blocking a specific page. (2) Make test changes to the robots…
Right To Be Forgotten: Do Users Even Care?
In the last few weeks, two monumental events related to Internet privacy caused the biggest uproar in discussions about personal privacy since Edward Snowden’s revelations about the NSA. In May, the European Court of Justice ruled that Google must respect the “right to be…
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Bing Admits They Need To Do Better With Webmaster Communication
In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development Manager of the Index Quality team, said you can expect Bing to do more proactive communication on the Bing Webmaster Blog in the future. Igor said Bing needs “to do a better job of proactively…
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Using Adobe Flash For Your Web Site? Google Mobile Results Will Issue Searchers A Warning.
Flash, Adobe’s multimedia based web site technology, is not a friend of mobile devices or search spiders and now Google has decided to step up their campaign against such sites using the technology. Google announced that starting today, they will be issuing warnings to searchers when their…
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Changing Existing Links: Perfectly Normal — Except When It Isn’t
You may have recently read Links That Change Are Trusted Less By Google’s Algorithms, which was sparked by a recent tweet from a former Google employee regarding changing links: Did you know Google is less likely to trust a link once it has changed from the 1st time it was seen? — Pedro Dias…
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Google’s Quality Rating Guide Leaked Again; Here Is Version Five
Google’s Quality Rating Guidelines document has been leaked once again! Version 5.0 was leaked a few days ago, where Google has reportedly completely revamped the guidelines. Jennifer Slegg has documented most of the new guidelines on her blog. You can also read the full new 160 page…
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Google Officially Launches Webmaster Tools International Targeting
Google has officially announced the new feature we reported was in beta named International Targeting. The new International Targeting reports within Google Webmaster Tools helps webmasters debug common issues with their implementation of href-lang. Th…
Google Solicits Feedback On Right To Be Forgotten
Google’s implementation of the EU’s new Right To Be Forgotten mandate has been difficult, to say the least. Which is why Google may have decided to now solicit feedback on their implementation through a new Advisory Council. Google released a page at google.com/advisorycouncil that is…
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Google Speaks About Difficult Decisions In Implementing “Vague & Subjective” Right To Be Forgotten
Writing today in the Guardian, Google’s chief legal officer David Drummond spoke to mistakes Google made in removing some links last week under the EU’s new Right To Be Forgotten mandate as well as the difficulties in implementing the law, including naming some criteria where removals…
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How Local SEO Automation Delivers Results for Multi-Location Businesses – July 15 Webcast
Digital Marketing Depot presents “How Local SEO Automation Delivers Results for Multi-Location Businesses” this Tuesday, July 15 at 1 PM EDT. Bill Connard of Rio SEO will discuss the planning, execution, measurement and ongoing optimization needed for effective local SEO. We’ll…
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Should You Gate Content? The SEO Implications
Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads? Are SEO and gated content mutually exclusive? There’s no magic answer to this…
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