Repositioning SEO Inside Your Company So Everyone Wins – September 23 Webcast
Digital Marketing Depot presents “Repositioning SEO Inside Your Company So Everyone Wins” on Tuesday September 23 at 1 PM EDT. This webcast is about why and how your company can benefit from repositioning search engine optimization (SEO) inside your company to give your branding efforts…
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Baidu To Build Computer Cluster 100X More Powerful Than The “Google Brain”
Bloomberg reports on an interview with Andrew Ng, the chief scientist of Baidu, China’s largest search engine. Andrew Ng, who founded the Google Brain project at Google in 2011 and now is at Baidu, said that Baidu is working on building out a computing cluster that will be 100 times more…
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What SEOs Need To Know About China’s Golden Shield Project
Interested in reaching China’s growing middle-class population? Unlike elsewhere, the search engines aren’t the main arbiters of what people see — you’ll also need to master the Great Firewall, aka the Golden Shield.
The post What SEOs Need To Know About China’s Golden Shield Project…
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Google Quick Answer Fail: NSFW Advice On “How To Eat Sushi”
Google continues to expand the number of quick answers it offers in its results, as well as the size of those answers themselves. But since Google takes these answers from other sites without any human review, that can lead to goofs. The latest: some a…
Demystifying The Knowledge Graph
Columnist Barbara Starr explains the power of the newly extended Knowledge Graph and how to leverage semantic technology for better search visibility.
The post Demystifying The Knowledge Graph appeared first on Search Engine Land.
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Report: HTTPS URLs Have No Discernible Ranking Benefit In Google Currently
In August 2014, Google announced that they would give a small ranking boost to HTTPS with the new HTTPS ranking factor. Now that it is a few weeks later, many are wondering how much of an impact does HTTPS URLs actually have on rankings. The answer acc…
5 Less Common Link Building Mistakes You Might Be Making
Even the most advanced link builders can sometimes make simple mistakes. Are you one of them?
The post 5 Less Common Link Building Mistakes You Might Be Making appeared first on Search Engine Land.
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Communicating SEO’s Value To Clients And C-Level Execs
When it comes to marketing activities, SEO is often the first thing on the chopping block when budget cuts come around. Here’s how to avoid the axe.
The post Communicating SEO’s Value To Clients And C-Level Execs appeared first on Search Engine Land.
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Google Authorship May Be Dead, But Author Rank Is Not
Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait — you can have Author Rank without Google Authorship? And just what is Google Authorship versus Author Rank? Come along, because they are different…
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Google Dorking: It’s All Fun & Games Until The Hackers Show Up
For anyone not in the know, Google Dorking is the practice of using advanced search techniques – more specifically, specialized search parameters – to locate hard-to-find web pages and information. As innocent as it sounds, Google Dorking has a dark side – so dark, federal…
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Why Your Content Marketing Team Needs A Link Builder
Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal.
The post Why Your Content Marketing Team Needs A Link Builder appeared first on Search Engine Lan…
Google Retires Its Web Search API
Google announced it has retired its Web Search API this morning, recommending developers use the Custom Search API in its place. Google noted the Customer Search API has a free quota of 100 queries per day.
The post Google Retires Its Web Search API a…
It’s Over: The Rise & Fall Of Google Authorship For Search Results
Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset.
The post It’s Over: The Rise & Fall Of Google Authorship For Search Results appeared first on Search Engine Land.
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Study: Organic Search Drives 51% Of Traffic, Social Only 5%
After analyzing “billions of pieces” of content, content marketing firm BrightEdge claims organic search is the primary driver of website traffic to business sites, while social barely generates a blip on the traffic radar. The BrightEdge study found organic search drives 51 percent of…
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Expert Insights On The Future Of SEO, Part 1
Do you have the skills it will take to thrive in the SEO environment of the future? In the first of this 3-part series, search industry veterans weigh in on how things will be different in 2015.
The post Expert Insights On The Future Of SEO, Part 1 ap…
Yahoo Experimenting With A New User Interface
The website All Google Testing reported today that Yahoo is experimenting with a new user interface. The report claimed Yahoo’s experimental interface mirrors that of Google’s interface for tablets. All Google Testing offered up directions to view the Yahoo test page, but you’ll…
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Want To Hire An Insanely Great SEO? Do These 7 Things First!
If you set up your hiring and recruitment processes correctly, you won’t have to waste money on a bad hire.
The post Want To Hire An Insanely Great SEO? Do These 7 Things First! appeared first on Search Engine Land.
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