4 Tools (And 1 E-Book) I’m Loving For Content Creation And Link Development
As a content creator and link builder, you’re likely always looking for fresh ideas and inspiration. Columnist Julie Joyce shares some new tools for ideation that have caught her eye.
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Google Revamps Change Of Address Tool Within Webmaster Tools
Google’s John Mueller announced they have made significant changes to the Change Of Address Tool they initially added to Google Webmaster Tools in 2009. The new changes help walk-through a webmaster through the process of using the tool, while validating most of the important steps are…
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Influencer Marketing & Authorship for SEO Now – October 21 Webcast
Digital Marketing Depot presents “Influencer Marketing & Authorship for SEO Now” on Tuesday October 21 at 1 PM EDT. Developing relationships with what the search engines call “topical authorities” and becoming one yourself is one of the cornerstones of SEO Now. In this…
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Hold Your Horses: The Knowledge Vault Is Just A Research Project For Now
You may have heard buzz about Google’s “Knowledge Vault.” Contributor Eric Enge explains what it is and the real-world implications you should be considering.
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Up Close @ SMX: Avoiding SEO Disasters
Contributor Russell Savage recaps Mark Munroe’s presentation at SMX East, in which he discussed common SEO disasters, as well as ways to detect and prevent them.
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TopSEOs: “We Have Not Been Banned By Google”
Despite Google apparently dropping two of its domains this week, TopSEOs denies that it has been banned and says it’s in contact with Google to discuss the situation. On Wednesday, Mark Jackson at Vizion Interactive posted that TopSEOs had been deindexed in Google’s search results. Sure…
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Should You Copy A Top Site’s SEO?
Big sites like Amazon.com can teach us a lot about SEO…or can they? Contributor Tom Schmitz gives us the lowdown.
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Why SEOs Need To Stop Automating Email Outreach For Links
Link building is a time-consuming process, so it may be tempting to take shortcuts. But email outreach is one area where you should always invest the time.
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Google May Add Mobile User Experience To Their Ranking Algorithm
At Search Marketing Expo East, Google engineer, Gary Illyes talked a lot of user experience and that webmasters really need to focus on that. Over the past week or so, I asked Google about this and tried to understand why Google stressed this point so …
Bing Shows What’s Playing At The Movies, In Remake Of Google’s Own Film Carousel
Bing has a new way of showing you what’s playing in your local theater, a “carousel” format that lets you browse what’s playing. If you think you’ve seen this before, you have. It’s how Google already does it. The Movie Carousel A search for something like…
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Yahoo Says Goodbye, ZEEF Says Hello
Human-curated directories have long been a staple of the internet, but ultimately they’re very hard to scale. See how newcomer ZEEF hopes to tackle this challenge.
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Google Toolbar PageRank Finally & Officially Dead?
In October 2013, Google’s head of search spam, Matt Cutts implied we would likely not see another Google Toolbar PageRank update before the year end. Well, by accident, Google updated Toolbar PageRank in December 2013. Since then, we have had no Toolbar PageRank updates. Google’s John…
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What Do Structured Snippets Mean To Your Page-Level Content Strategy?
Google is now showing structured snippets in search results; Columnist Jim Yu shares tips to take advantage of this new format.
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Google Mobile Warnings For Adobe Flash Sites Expand Worldwide
Google’s Pierre Far announced this morning that they are expanding the mobile Flash warnings searchers get when searching Google and finding a search result that leads to a site made mostly in Adobe Flash. The warning was first introduced back in July and today has started to roll out…
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Google’s “In The News” Box Now Lists More Than Traditional News Sites
Google has confirmed that new “In The News” box appearing in some of its search results now lists content from more than just the traditional news sites. Discussions at Reddit, blog posts, videos and more from non-news sites may turn up. Earlier, Search Engine Land reported how content…
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Google: Panda 4.1 Still Rolling Out
Over the weekend, there was a tremendous amount of chatter within the SEO community, including discussion forums, social media and other channels. There were rumors that Google was pushing out a new algorithm, maybe the eagerly anticipated Penguin refr…
Bing Starts Showing Full Song Lyrics Right In Search Results
While SEOs debate Google’s recent addition of structured data in its search results, Bing is making a similar — and perhaps more significant — change to its search results: Full song lyrics are now showing on Bing’s search results page in the US, and Bing says it plans to…
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How Will Google’s Continued Efforts To Display Content Directly In Search Results Impact SEO?
Last week, Google officially rolled out Structured Snippets, the search giant’s move to show snippets of relevant data directly in its search results. According to Google, the content being displayed is powered by its Knowledge Graph, as well as other data sources. As Search Engine Land news…
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Bing: No Plans To Give Ranking Boost For HTTPS
At Search Marketing Expo, Bing’s Vincent Wehren, the Lead Program Manager for Bing Webmaster Tools, said they have no plans on ever giving a ranking boost to websites that switch to HTTPS. In August, Google began giving sites that use HTTPS a ranking boost as a bit of an incentive to…
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Google: Penguin Refresh May Come As Early As Next Week
Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at Search Marketing Expo East that Google may be launching a Penguin algorithm refresh sometime next week. This is not just a refresh, but a large re-write of the algorithm that took Google almost a full year to…
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