4 Easy & Honest SEO Mistakes That Could Penalize Your Site
You did everything right when optimizing your site for search — or so you thought. Contributor Neil Patel explains where you may have gone wrong.
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Twitter: Renewed Focus On SEO Generated 10 Times More Visitors
Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site. The news came during the Twitter Analyst Day event today. Twitter’s director of…
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Ranking First Is Good, But First With Prerender Is Better
How do you know when you’ve got a strong hold on the #1 ranking? Contributor Gene McKenna shows how Google Chrome may provide a clue.
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The Real Reason No One Wants To Link To You
Wondering why no one is linking to you? Julie Joyce gives you the lowdown on why your site isn’t as linkworthy as it could be.
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How Google Is Using Dynamic Testing To Build Out The Knowledge Graph
Google is constantly testing new ways to answer user queries. Columnist Eric Enge has been watching these experiments closely and shares what he’s observed.
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Pound Wise, Penny Foolish SEO (And Content Marketing)
For many B2B businesses, good SEO used to be a side effect of other marketing efforts. But columnist Tom Schmitz warns that this strategy isn’t sustainable in the long-term.
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Understanding Question/Query Answering In Search & How It Relates To Your Website
As Google delves further into semantic search, our focus must shift from targeting keywords to answering questions. Columnist Barbara Starr shows how you can use structured data to help search engines understand your content.
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Bing: It’s Unlikely That We’ll Take Search Share Away From Google
Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market share. Stefan Weitz appeared Tuesday at the Web Summit conference in Ireland, where he told attendees that Bing instead wants to focus on making its search…
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Google: We Acted Quickly On RTBF Requests To Avoid Litigation
Although there was little guidance on how to handle “Right To Be Forgotten” (RTBF) requests, Google’s PR Chief in Europe says the company acted quickly to process those requests and remove some URLs out of a fear of being sued. Peter Barron, the head of Google’s European…
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37 Awesome Tools To Get The Most From Your SEO Campaigns
Columnist Matthew Barby shares his favorite tools for a wide variety of online marketing tasks.
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Link Building with Content: The Experienced Route to SEO – November 11 Webcast
Successful SEO is not “content marketing –vs– link building”. It’s content marketing with link building. Quality content attracts links, shares and of course traffic. As long as links and content are actually helpful to the intended audience, they will positively affect…
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18-Days Later, Google Penguin 3.0 Continues To Slowly Roll Out Worldwide
Friday night, October 17th, Google finally pushed out a refresh/update of the Penguin algorithm, we code-named Penguin 3.0. We discovered later it was a worldwide update, impacting less than one-percent of English queries and that it would roll out for…
Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data]
Contributor Jim Yu explores data on seasonal trends in the travel and hospitality verticals that should inform marketers’ organic search strategies.
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Bing Adds New Crawlers To Support Non-Responsive Mobile Designs
Bing announced a new set of mobile crawlers with Bingbot Mobile User Agents to better support and recognize mobile web sites that are not responsively designed. Lee Xiong from the Bing Crawl team explained they have designed these new crawlers to “probe websites with a number of new crawlers…
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Will He Ever Return? Head Of Google’s Web Spam Team Matt Cutts Extends Leave Into 2015
The head of Google’s web spam team, Matt Cutts, says that his leave from the company has gone so well that he’ll be continuing it through 2015. Cutts shared the news today in a note added to his original blog post from July about going on leave, saying: When I went on leave, I wanted […]
The…
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The Economic Impact of SEO Media Services- November 6 Webcast
Using an outside expert resource for global SEO and earned media services can make your search marketing campaigns a valuable investment. But how do you justify the cost to your management? In this live webcast, Forrester Researchís Dean Davison and Shar VanBoskirk will lead a discussion…
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Bing Images Adds Animated GIF Filter
Bing announced there is a new filter within Bing Images to let you only see animated GIF images. Animated GIFs are a grouping of images that may appear as a movie but are just a series of images. You can now filter your image searches on Bing by the an…