To Create Useful Links, Think Like A User, Not A Content Producer
Are you letting your users down by focusing too much on attracting links? Columnist Julie Joyce suggests a mode of thinking to help you link more naturally.
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Apple Inc SEO: A Walk Through The Mystery Of Next.com
Even the world’s largest and best-known brands can make unconventional (and unproductive) SEO choices. Columnist Chris Liversidge dissects Apple’s handling of NeXT.com.
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Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation
Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing’s algorithms determine what makes for content quality. Michael Basilyan explained that content quality is a primary factor in their ranking algorithm,…
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The 4 Hardest Parts Of SEO
I have been doing search engine optimization (SEO) since 2002, and I’ve overcome a fair number of SEO challenges since then. Ultimately, though, the hardest things about the job are not what you might expect. In my opinion, here are the four most difficult parts about achieving SEO success:…
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For The Holidays, Google Breaks Its No Updates Rules, Gives Out Fresh Penguin Updates
Since Google’s “Florida” Update of November 2003[1], the search engine has kept to an unofficial promise not to mess with its ranking algorithm during the holiday season. That’s changed this year with a flurry of Penguin Updates. Penguin is Google’s filter to fight spam that gets past its regular…
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Glimpses Of The Future: 10 Fringe SEO Predictions For 2015
It’s that wonderful time of year when blogs and social media are cluttered with predictions of what the new year will bring. Whether it’s Social Media Predictions for 2015, How SEO Will Change in 2015, or the catch-all Digital Marketing Trends in 2015, it’s all been done – many…
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2015 SEO Not A Playbook: The Half-Decade Edition
Search engine optimization shifted dramatically during the first half of this decade. I wonder how it will evolve? Google Got Intelligent Google has always been smart. When it launched, the PageRank algorithm changed everything, so much so that Google …
Was Your Site Hit By Panda Or Penguin? This Flowchart May Help You Find Out.
Columnist Janet Driscoll Miller has put together this handy flow chart to help you determine if your site has been hit by one of Google’s infamous algorithm updates.
The post Was Your Site Hit By Panda Or Penguin? This Flowchart May Help You Find Out….
Defamatory Threats To Have Chilling Effect On Link Builders?
Recently, Google reached a settlement with a UK businessman who took it to court over defamatory web content. Columnist Eric Ward discusses the potential ramifications of this legal battle.
The post Defamatory Threats To Have Chilling Effect On Link B…
Is This The End Of The Penguin & Panda Era Shakeups And Recoveries?
For many webmasters, major algorithm updates like Panda and Penguin turned their world upside down, but columnist Aaron Friedman believes the days of big upsets may well be over.
The post Is This The End Of The Penguin & Panda Era Shakeups And Rec…
SEMPO Opens 10th Annual State Of Search & Digital Marketing Survey
Take the 10th annual SEMPO State of Search & Digital Marketing survey now for a chance to win an all-access past to SMX West 2015 in San Jose, CA or an iPad 3. All participants will receive a free, advance copy of the findings.
The post SEMPO Opens 10th Annual State Of Search & Digital…
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Mobile SEO & E-Commerce Growth Beyond Black Friday & Cyber Monday
Black Friday and Cyber Monday may be over, but columnist Jim Yu reminds us that the holiday shopping season is still in full swing.
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EU Issues “Right To Be Forgotten” Criteria
Last week the EU issued formal guidelines surrounding the so-called “Right to Be Forgotten” (RTBF). They are intended to help privacy regulators and search engines implement the RTBF. And they include some controversial elements. I’ve embedded the full document below and…
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Google: Penguin 3.0 Rollout Still Ongoing
Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago. Google told us in response to what we saw on Thanksgiving day, “the Penguin rollout is ongoing, and…
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Bing Has Seen Tiny Number Of “Right to Be Forgotten” Requests So Far
Reputation VIP, which operates the Forget.me website in Europe, has said that Microsoft/Bing is starting to implement “Right to Be Forgotten” (RTBF) requests. The company released a study of RTBF requests and Google in October, which was generally consistent with Google’s own subsequently…
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DuckDuckGo Now Shows New Jersey Transit Schedules
You can now search DuckDuckGo for New Jersey Transit schedules. This was announced quietly on Twitter via @duckduckhack. For example, a search for [next train from secaucus to suffern] displays several options via NJ Transit: Here is the tweet from Duc…
How To Write A Meta Description That Gets Click-Throughs
I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal:…
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According To Google, Barack Obama Is King Of The United States
Ask Google who is the [King Of United States] and Google will inform you that it is Barack Obama, the current President of the United States. The Google Answer is pulled from Breitbart, a story they posted five days ago named All Hail King Barack Obama…
Google Quietly Updates The International Targeting Hreflang Webmaster Tools Reporting
Google has updated the “accuracy” of the reporting within the Google Webmaster Tools International Targeting section. On November 18th, Google said: Google refined the accuracy for reporting hreflang tags. This update might show as a sudden change in the report graph. You now may see an…
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3 Common Challenges Facing All SEO Managers
Anyone managing an SEO program, either in-house or for a client, knows there are a multitude of challenges. In fact, at SMX East back in October, Mark Munroe gave us this hilarious quote applying Murphy’s Law to SEO: It’s true! Just when you think everything is perfect and things couldn’t be…
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