Google Adds Song Lyrics With Deeper Links To Google Play

Google’s Knowledge Graph and Direct Answers takes a stab out of lyrics web sites, with new song lyrics answers.

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Effective Keyword Targeting: The Key To Growing Traffic & Revenue

Columnist Trond Lyngbo explains how proper keyword targeting is the key to improving your site’s visibility in search engines.

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Google “Noticias” On The Homepage Lives On Despite End Of Google News Spain

In the wake of the closure of Google News Spain yesterday “external traffic” had fallen 10 to 15 percent, according to data provided to Mathew Ingram by Chartbeat. However overall traffic at the time of the analysis was relatively stable, suggesting direct navigation. In Germany news…

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Do You Hate “Not Provided”? Not So Fast… It May Be a Blessing In Disguise!

Things have certainly changed since Google took away keyword referral data, but columnist Stephan Spencer argues that these changes were for the better.

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Google News Still Available In Spain Despite Closure Deadline

News outlets such as the Wall Street Journal and AP are reporting that Google News España has shut down. However it appears to still be up and available on the site. As Barry Schwartz points out, if you visit news.google.es you’re directed to the following help page. The page offers an…

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Spanish Newspapers Want Government To Force Google To Keep News Open In Spain

A new effort by the Spanish Newspaper Publishers Association (AEDE) to prevent Google from shutting down its News site in Spain is an amazing example of industry chutzpah or hubris. The action shows so much chutzpah in fact that it enters the realm of …

How To Make Every Single Page On Your Website Evergreen

Web pages may not be meant to last forever, but I think that most web pages can do a lot better. Many pages and articles published today lack evergreen qualities, which means that in a few months or years, they will be old and useless. They will join the billions of other pages littering the…

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How Google’s Penguin 3.0 Is Playing Out Across The Web

How has Penguin 3.0 resonated globally? Contributor Philip Petrescu of Advanced Web Ranking shares data on the algorithm update’s impact.

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Strict New “Copyright Law” Forces End Of Google News In Spain

Google has decided to shut down Google News in Spain. This drastic step will occur next week and is the result of a recently passed Spanish law that would have compelled Google to pay licensing revenues to Spanish publishers if their content appeared in Google News — even headlines. Some…

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