7 Traits That Will Make You A Great SEO
Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which SEO rock stars all seem to share. Do these apply to you?
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Google Updates The General Guidelines Section Of Their Webmaster Guidelines
Google has made significant changes to the content on their Webmaster Guidelines documentation.
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Bing Adds Lottery & Powerball Numbers To Search Results
Did your odds just increase? Bing added winning lottery numbers to their quick answer box.
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Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch
According to a report in Re/Code appearing last week, Microsoft has pulled financial support from FairSearch, an anti-Google “watchdog” or lobbying group that has been at the forefront of advancing European antitrust moves against the company. We sought comment from Microsoft when the…
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Google Introduces Candidate Cards In Search For Presidential Election Season
Google is giving Republican and Democratic candidates a privileged place in search in 2016. The company has launched what it says is an experimental feature that will create a prominent placement for the candidates’ own messages and content in a horizontal carousel in search results. This is…
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Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality
Columnist Jim Yu explores how Google’s numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future?
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Tying Keywords to Conversions in a ‘Not Provided’ World
Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet, it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search…
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Preserve Your Content Ecosystem By Fixing Link Rot
Columnist Garrett French notes that in many verticals, content resources have gone missing over the years. That’s where you come in.
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Google Launches Streamlined Lite Version Of Mobile Search Interface For Slower Connections
Have a slow connection on your mobile device? No worries, Google will give you a lite version of the search interface to speed things up for you.
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Link Risk Management: Are You Using This Critical SEO Tactic?
Columnist Stephan Spencer warns that if you don’t regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all.
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Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes
It has been over 4 months since a Google Penguin or Panda update and Google’s John Mueller tells us the data updates are currently done manually.
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Why You Must Account For Seasonality In SEO & SEM Projections
Contributor John Lincoln provides tips for how to create projections for clients that take seasonality into account when estimating the impact of your SEO and SEM efforts.
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Google Bolding Answers, Not Just Queries, In The Search Results
Google isn’t just bolding the search query now, but also the answers to your search queries.
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DuckDuckGo Adds Instant Answers For Nearby Parking, Online Courses & UV Index Risks
Now you can get instant answers on DuckDuckGo for Nearby Parking, Online Courses & UV Index Risks.
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Generalists Vs. Specialists In SEO: What’s The Best Approach?
In a follow-up to her last column, Erin Everhart takes on the question of whether it’s better for search engine optimization professionals to be highly specialized in SEO or more of a jack-of-all-trades digital marketer.
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How To Generate Content Ideas That Result In Links, Leads & Shares
Columnist Tom Demers gives specific tips on mining your personal experiences to come up with interesting, engaging online content.
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The Future Of Search Engines Is Context
Columnist Aaron Friedman discusses a mobile search future based on context and the Internet of Things (IoT).
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Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse
Call it mobilepocalyse, mobilegeddon, mobocalypse or mopocalypse, Google’s big update on April 21 that will reward mobile-friendly pages is coming. If you’re not mobile-friendly, you could find some ranking drops. How to prepare? The folks at Nine Hertz have created an infographic with…
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Everything You Need To Know About Google’s New Stance On Mobile
In preparation for the release of Google’s mobile-friendly algorithm update on April 21, columnist Neil Patel summarizes what we already know and what you should do to adapt.
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Increasing Search Visibility With Google’s Entity Search
Google’s move towards entity search is changing how search marketers operate, and columnist Thomas Stern discusses some ways in which we can adjust to this new reality.
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