Google’s Classic Link Operator Showing Signs Of Being Turned Off For Good?
Google has said their link operator is not dead but continues to tell webmasters to use Google Search Console for the best Google link data source.
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The Marriage Between Conversion Optimization & SEO
Traffic is great, but it’s not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization.
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A Layman’s Visual Guide To Google’s Knowledge Graph Search API
Columnist Barbara Starr delves into the recently released Knowledge Graph Search API and discusses how SEOs might use this data.
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Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies
Google will likely never provide SEO certification, and here is why.
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Google Mobile Image Search Adds Drop-Down & Other UI Changes
Google added a drop down menu on the image search result page for mobile devices and tweaked some more user interface features.
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5 Simple Strategies To Improve Your Blog’s Search Rankings
Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search.
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Jump-Start Your SEO With These 6 Surefire Tactics
Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right foot.
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Data-Led Inbound Marketing, Part 2
Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time.
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Google Letting Official Representatives Of Knowledge Graph Boxes Suggest Changes In Search Results
You can now quickly make edits to Knowledge Graph cards that you represent directly in the Google search results.
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Hacked Content On The Rise: Take SEO Precautions To Protect Your Site
Don’t get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site.
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Google Has Penalized A Link Network In Japan
After being quiet for over a year on link network penalties, Google announced they penalized a large Japanese based link network.
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Google Revamps Travel Search Queries, Almost Making Web Results Irrelevant
Google leads you into a new travel search experience on mobile search that makes it harder to view web-based search results.
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Google Adds JSON-LD Support For Structured Data Markup
Now you can use JSON-LD for your structured data markup for products and/or reviews rich snippets in Google. Also make sure to validate your markup, as Google is now enforcing requirements.
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Amit Singhal, The Head Of Google Search, To Leave The Company For Philanthropic Purposes
After 15 years, Google’s head of search, Amit Singhal, is leaving the company.
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Client-Based Or Task-Based? Structuring Your Link Team
Wondering which link team structure will work best for you? Julie Joyce gives us the major pros and cons of the two methods that have worked for her.
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Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok
The largest Russian search engine has launched their mobile-friendly algorithm today.
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Google Search iOS App Adds “I’m Feeling Curious” To 3-D Touch
Google adds a cute surprise to the Google search app on iOS, the “I’m Feeling Curious” button on hard press.
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Google Expanding Candidate Cards, Will Also Offer Primary Voting Reminders
Cards will deliver candidate and third-party content to inform voters about about their positions on issues; Google will also provide delegate counts.
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No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 2
In part 2 of his two-part series on simplifying your SEO efforts to achieve results, columnist Daniel Faggella shows how you can turn visitors into leads — and leads into sales.
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New US Presidential “Candidate Cards” Are A Disaster For Google’s Search Quality
An experiment to allow US presidential candidates to have an unprecedented guaranteed spot at the top of Google’s search results have turned into a megaphone for one.
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