SEO & The Zero Moment of Truth
Columnist Marcus Miller discusses how the customer journey has changed in the digital age and recommends ways to reach consumers at each stage of the journey via SEO.
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Google Confirms Review Stars’ Mysterious Disappearance In Search Results Was A Bug
Google review snippets are now back after a bug that caused them to drop out of much of the search results for about a week.
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Google: AMP Not Yet A Search Ranking Signal
In December, Google said AMP might become a ranking signal. It is not yet, but it still may become a ranking factor when it is more widely launched.
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Google Explains How Search Console Reports Work
Why are the reports in the Google Search Console delayed? Google explains.
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How To Get Started With Accelerated Mobile Pages (AMP)
Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.
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Content Mapping, Search Optimization And The Buyer’s Journey
Have you optimized your content for all stages of the buyer’s journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions.
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Google Looking Into Review Stars Dropping Out Of The Search Results
Last week, Google began removing the review stars from the search results. We asked Google if this is a bug or intentional.
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Live: Google Launches AMP Results In Mobile Search Results, For Some
A day earlier than expected, Google has pushed AMP results in the Google mobile news carousel.
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Webmasters: Be On The Lookout For Hreflang Implementation Notifications From Google
Yesterday, Google sent out a large number of notifications to webmasters who have implemented hreflang markup incorrectly.
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Ad Age: Google Is To Launch AMP In Search Results On February 24, 2016
AMP, accelerated mobile pages, is going live this coming Wednesday in the mobile Google search results.
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Trademark Court’s Impossible Order: Uber Told To Change Google Search Results
Judge tries to strike a balance but fails to understand the inherent problem at the heart of order — controlling search outcomes.
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Search Agency Metrics That Matter
We track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Driscoll Miller discusses what agencies should be measuring in order to ensure efficiency and profitability.
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Everything Should Not Be A Blog Post: Start Using Silos
Having trouble deciding how content should be organized on your website? Rather than put everything on your blog, columnist Patrick Stox recommends a silo structure.
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Tell Google Why You Want More Than 90 Days Of Search Analytics Data
Despite having a way to export your Search Console data and the Search Analytics API, Google wants to know why you want more data directly in the Search Console.
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Quick Wins To Beat The SEO Waiting Game
Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction.
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5 Link-Building Techniques You’ve Been Neglecting
Tired of the same old link-building tactics? Columnist Pratik Dholakiya suggests some creative ideas to improve your link-building efforts.
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Wikimedia Foundation: “We’re Not Building A Global Crawler Search Engine”
Two executives refute recent reports that Wikipedia is planning to build its own search engine to compete with Google.
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How To Compile A Top-Notch Competitive Analysis For Search
In order to beat the competition in search engine rankings, you must first know what they’re doing. Columnist Brian Harnish shares his tips for putting together a solid competitor analysis.
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3 Requirements For A Successful Link Building Campaign
What are the secret ingredients of an effective link building campaign? Columnist Andrew Dennis believes they are collaboration, great content and a solid product/service.
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Wikimedia Foundation Secures $250,000 Grant For Search Engine Development
Knight Foundation money to be used for Knowledge Engine project that aims to discover “reliable and trustworthy public information on the Internet.”
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