How to get a bird’s-eye view of the Google SERPs
Columnist Stephan Spencer provides an overview of a new rank tracking tool that goes much deeper than the “10 blue links” mindset.
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Google to bloggers: Disclose & nofollow links when reviewing gifted products
Google issues new best practices to bloggers who receive free products. Is Google about to send out a new manual action for paid links in exchange for product reviews?
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The importance of SEO in omni-channel marketing, part 2
Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays out his process for doing just that.
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Searchmetrics study shows most apps are not utilizing the Google App Indexing API
While most top websites have apps, only 30% of those Android apps and 19% of those iOS apps have deployed App Indexing.
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Calculating the value of organic traffic
Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate.
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RIP Google PageRank score: A retrospective on how it ruined the web
While Google will remove PageRank scores from public view in the coming weeks, the way those scores dramatically reshaped the web will remain.
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Google begins massive migrations of their blogs from blogspot.com to googleblog.com
Google begins their own site migration project for their official Google blogs. Will they listen to their own site migration advice?
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Google Has Confirmed They Are Removing Toolbar PageRank
It’s official, Google has decided to fully kill off toolbar PageRank from their browser tools.
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SMX West: Content, your brand and the battle for customers
When it comes to SEO, Wil Reynolds argues that we need to stop focusing on the algorithm and start focusing on the audience. Columnist Erin Everhart recaps his presentation from SMX West.
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Google Flights’ new search features let users filter searches by travel interests
Travelers can perform Google Flight searches without needing to enter a specific date or even place.
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SMX West recap: Using search science for keyword research
What role should keyword research play in your search marketing strategy? A very important one, argued SMX West speaker Tony Verre. Contributor Casie Gillette recaps Verre’s tips from last week’s conference.
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Google tests clickable phone numbers in organic search results
Google is now experimenting with click to call on the organic side. They’ve done this with ads and local before.
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Google’s Candidate Cards Being Tested For Businesses?
A local business has been spotted using the equivalent of Candidate Cards to add content directly into Google’s search results.
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Google Agrees To Complicated Worldwide “Right To Be Forgotten” Censorship Plan
Google will ensure those within a country where a RTBF request was granted cannot find censored content, regardless of what Google edition they use.
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Where Will SEO Go This Year?
What changes are ahead for SEO in 2016? From the rise of social search to a shift in who enters the field, columnist Benjamin Spiegel predicts what we should expect to see.
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Google Adds 19 Animal Sounds To Search
What sound does a pig make? Ask Google and it will actually let you listen to the answer.
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Google Image Search Tests Colored Filter Buttons
Google Image Search adds a splash of colors by testing new filter buttons.
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Google Takes Action On 65% Of User Generated Spam Reports
Google’s Juan Felipe Rincon shares statistics on how many manual actions Google receives by users and how often they act on them.
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The Importance Of Second-Tier Links
Want to ensure you have strong traffic sources, even if your site doesn’t rank well? Link Week columnist Julie Joyce explains why pursuing a second-tier link strategy is a smart use of your time.
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Bing Adds Interactive Solar System To Search Results
Bing gets out of this world with an interactive map for the solar system.
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