What they don’t tell you about SEO
Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there’s more to it than than, and columnist Matthew Barby explains what you should REALLY…
Google Search Console now sending PageSpeed update notifications
If you are running an outdated PageSpeed install from Google, Google will let you know via the Google Search Console notification center.
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Google warns site owners their site is not mobile-friendly in mobile search results
A month before the Google mobile-friendly algorithm boost, Google starts issuing new warnings to site owners.
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How to map keyword strategy to B2B buyer intent
To ensure that you’re providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey.
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Dark search, dark social & everything in between
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic.
Th…
7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)
According to columnist Aleyda Solis, a thorough analysis of your server logs can help uncover SEO insights you might not have gleaned otherwise.
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Google tests displaying review snippets in the local 3-pack
Google now may show a single review in the 3-pack. This was caught being tested in the wild.
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How to find relevant and proof terms for your content
Quality content is great, but it won’t improve your SEO if it’s not based on solid keyword research. Columnist Jayson DeMers shares his tips for focusing your content on the right keywords.
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Columbia University researchers claim 28% of Google’s URL takedown requests are invalid
Among the questionable DMCA notices, 4.2% of the takedown requests targeted sites that failed to include any copyright infringing content.
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Google Updates The Search Quality Rating Guidelines
Google has updated their search quality raters guidelines document on March 28, 2016 reducing it from 160 to 146 pages.
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Google Working On Fixing Search Analytics Bug In The Search Console
The Google Search Analytics report is missing a day of data but Google is on it and a fix should be out soon.
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How to enhance your Google Knowledge Graph result (case study)
So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect — what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him.
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The rise of personal assistants and the death of the search box
Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search becomes more ubiquitous — and may even replace the search box.
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Google documents Google My Business local ranking factors
Google’s document on ranking in the local search results has been expanded to include factors like links, articles and directories.
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Google adds share feature to Knowledge Graph panel
Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more.
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Google AMP listings feature live In 12 countries
The Google AMP news carousel is only live in Brazil, Germany, Spain, France, the UK, India, Indonesia, Italy, Mexico, Japan, Russia and the US.
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The real impact of Google’s new paid search ad layout on organic search
We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.
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Manual link building’s 7 worst outreach offenses
Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations.
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10 tips for avoiding shady SEO providers
Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out for.
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Contradicting other data, Compete says search traffic growing on the desktop
Firm argues number of searchers and searches per user have grown significantly on the PC since last year.
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