Thinking smarter: Take your SEO work to the next level
Columnist Brian Harnish explains how you can streamline your workload and improve client relations through education, planning and communication.
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As search changes, Google changes
Columnist Adam Dorfman notes that people are changing the way they search in response to new technologies and the proliferation of smartphones. What can advertisers and SEOs do to keep up?
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Google Toolbar PageRank officially goes dark
A month or so after Google told us they would be removing the 1-to-10 PageRank scores from their toolbar feeds, they removed it this past Friday.
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10 ways link building has changed over the last 10 years
Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building.
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Mashable reports Google is testing tending topics in auto-complete search results
A new Google experiment was captured by Mashable’s Samantha Murphy Kelly showing Google showing trending searches in their auto-complete.
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HTTP to HTTPS: An SEO’s guide to securing a website
Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process.
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How I use my marketing technology stack (SEO edition)
What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content creation to link-building outreach.
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How checking your link profile can save your site
Inbound links are crucial to your SEO success, but Pratik Dholakiya reminds us that if we aren’t vigilant, toxic backlinks can lead to ranking penalties.
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How to adjust SEO strategy to Google’s new SERP ad layout
Google’s recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners? Columnist Dan Bagby discusses the impact on SEO.
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2016 State of Link Building Survey coverage
What does modern-day link building look like? Columnist Andrew Dennis explores the results of a 2016 survey on link building conducted by Moz, Credo and Page One Power.
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Google’s manual action penalty this weekend was over free product reviews
The mass Google manual actions for outbound links was related to the warning Google gave a few weeks ago around bloggers giving links in exchange for free products or services.
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Google now blocks searchers from sites with deceptive download buttons
Google is now serving a big red warning to searchers before they go to websites with deceptive download buttons.
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Google adds Featured Snippets to 10 new European locales
Google expands featured snippets in 10 new European locales, expanding it to more than 20 different regions.
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Mississippi attorney general’s “conspiracy to censor the internet” back on as appeals court rules against Google
Google had alleged the Motion Picture Association of America was using Mississippi attorney general’s action as a tool of its private interests in content takedowns.
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The evolution of SEO
Columnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might things go from here?
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Google penalizes sites for unnatural outbound linking on Saturday
Check your Google Search Console message center. Google sent out outbound link penalties over the weekend.
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Microsoft partners with HackerRank to deliver executable code in Bing search
Bing’s group engineering manager for UX features and shared tools calls the new feature a Rosetta-stone model for programming languages.
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Microsoft partners with HackerRank to deliver executable code in Bing search
Bing’s group engineering manager for UX features and shared tools calls the new feature a Rosetta-stone model for programming languages.
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Searchmetrics now shows where your app appears in App Packs
Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting ranking
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Keyword research: a key element of SEO & content marketing
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.
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