Competitive threats to Google, and what they mean for you
If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.
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5 brilliant headline hacks for crazy high organic click-through rates
Just say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search listings.
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Google Search Console now lets you group your sites together with property sets
One of the most asked-for Google Search Console feature requests is now live. It is called property sets and lets you group things together for Search Analytics reporting.
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What marketers need to know about Google assistant and Google Home
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.
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Google bringing featured snippets & rich results filters to Search Analytics report
Here is proof that Google is bringing more filters to the Search Analytics report in the Google Search Console. Keep them coming, Google!
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Google AMP has reached 125 million documents & is expanding to apps & recipe pages
AMP is growing and expanding, here are some of the latest information from Richard Gingras of Google out of Google I/O.
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Google beta testing a real-time indexing API
Can Google find content even faster than it does now? Google thinks so, and they are beta testing a real time indexing API for that reason.
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Google appeals French order to censor Right-to-Be-Forgotten links globally
Google is taking its case to France’s highest administrative court.
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Google continues testing new search results interfaces, including wider & card–styled results
Google is constantly testing new search results interfaces. Here are some screen shots of their latest tests.
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Meet Google assistant: A new search platform, rather than a gadget or an app
Think of it as Google 2.0. Google assistant is Google’s search smarts put into anything, no keyboard needed & conversations welcomed.
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5 ways to maintain your SEO ranking
You’ve worked hard to reach the top spot on Google — now you have to defend your position. Columnist Daniel Faggella provides his advice for staying on top.
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Florida court allows Google to be sued by publisher delisted as “pure spam”
Procedural ruling flies in the face of established legal precedent.
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Google adds the ability to see how people find your AMP pages in Google Search Analytics reporting
AMP reporting has gone beyond just error reporting in the Google Search Console, and it now shows in the Search Analytics report.
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Google now also allows you to search using emoji characters
You can now 🔍 using Google to find your favorite emoji results. Whether you love 🍿 or 🍩 or you’re on the healthy side and love 🍎, you can search for them on Google now.
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Is Google App Indexing becoming Firebase App Indexing?
Today at Google I/O, we expect an announcement that Google App Indexing is now part of their Firebase company and will be renamed Firebase App Indexing.
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Google launches rich cards for movies and recipe websites
Google upgrades rich snippets, adding a rich cards for movies and recipes web sites. They also added a new section in the Google Search Console for reporting.
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Google launches their new mobile-friendly testing tool
Google revamped the mobile-friendly testing tool after its launch back in November 2014.
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SEO for Gboard? How Google’s new keyboard search for iOS ranks content
There’s a new SERP in town, the search engine results page generated by Gboard. And it’s not just mobile search results reformatted in a horizontal layout.
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Bug? Google Sitemap index counts drop across Search Console reports
Many publishers and webmasters are seeing huge drops in the reported index count in the Google Search Console sitemaps report. It seems like a widespread bug.
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NFL-YouTube deal will bring highlight videos & related news directly into Google search results
Searches for specific NFL teams will deliver direct answers that include YouTube videos of highlights from games in-progress.
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