No, SEO isn’t “search engine manipulation” that Google will ban you for
In a legal statement, Google introduces the term “search engine manipulation” — but think of it as a synonym for spam, not SEO.
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Back to basics: Why you need to stop stressing over backlinks
Fishing for backlinks is like fishing for compliments: the sincerity will always be questionable. Read backlink veteran Kyla Becker’s perspective on why we need to step away from backlinks and get back to basics.
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Google brings rich results filter to Search Analytics report within Search Console
After seeing leaked screen shots of a rich result filter in the Google Search Console, it is now available for all to use.
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Take this link and shove it
Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial.
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Google Search Console new mobile usability report being tested
Leaked screen shots show the new Google mobile usability testing tool gaining the same interface as the mobile friendly testing tool.
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Google is removing the custom date range search filter for mobile users
Mobile searchers on Google will no longer be able to use the custom date range search filter. To access that feature, they need to go to the desktop version of Google.
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The role of technical SEO is “makeup?” Really?
In a response to a column published earlier this week about the place of technical SEO, contributor Patrick Hathaway argues that technical SEO is much more than a “nice to have” feature.
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Google search analytics report adds the ability to compare queries
You can now compare one search phrase to another in the Google Search Analytics report within the Google Search Console.
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Google says keywords in the TLD part of your URL is ignored for ranking purposes
After a controversial sponsored post on Search Engine Land, Google has said that they ignore the keywords in the TLD portion of your domain names.
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Common misconceptions when measuring SEO content performance
As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading.
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How to quickly find and export all subdomains indexed by Google
Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website’s indexed subdomains using a simple (and free) Chrome plugin.
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7 e-commerce SEO trends we’re seeing in 2016
For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.
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The importance of micro-moments: The mobile customer journey
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition.
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Apple brings Siri to Mac, new exposure for non-Google search engines
Soon, you will finally be able to search the web from your Mac desktop — and Google won’t be a default provider.
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The role technical SEO should play: It’s makeup
Columnist Clayburn Griffin argues that while technical SEO is important, it’s not a game-changer. Once you’ve implemented your technical optimizations, you still need to have something of substance to best your competitors.
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Google: Autocomplete does not favor any candidate or cause
Google’s communications team and Matt Cutts come out to call the allegations that Google altered their search suggestions in favor of Hillary Clinton false.
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Infographic: The ultimate guide to SEO-friendly URLs
Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this …
Yandex updates their version of PageRank named Thematic Index of Citation (TIC)
The Russian search engine, Yandex, has updated their TIC scores and webmasters took notice.
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What is quality content?
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be “quality content” and adds his own thoughts and tips based on his experience in the SEO industry.
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5 contemporary strategies that help improve your rankings
The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016.
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