13 link opportunities to pursue now
Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to illustrate how each might work.
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Do keyword rankings even matter anymore?
Is it useful for SEOs to track keyword rankings anymore? Columnist Winston Burton weighs in.
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eBay goes AMP, sign it might break out past news?
eBay adopting AMP for their transactional based site may signal that Google may push out AMP well beyond article and news oriented content.
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Help! I just launched a new website and my search rankings tanked!
Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.
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How to maintain content marketing focus in long-running SEO programs
Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign.
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How e-commerce SEO matters in strategic redesign of web shops
Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions.
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SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
How have the SERPs changed in recent years, and what’s on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers’ presentation from SMX Advanced 2016.
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Google now offers real time earthquake information in search results
Google announced they are now showing richer earthquake related information right at the top of the search results for earthquake related queries. They want to give people who feel a tremor quick and authoritative information about what they just felt. Google said the “information will…
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Search for Okay Google commands available in Google Search App
Kristijan Ristovski put together a list of 150 commands you can use with Google voice search at ok-google.io.
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The definitive SEO audit part 2 of 3: Content and on-site
In part two of his three-part series on conducting a thorough SEO audit, columnist Dave Davies explains how to ensure that you have the right content optimized the right way.
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5 more super-common SEO mistakes content marketers make
In a follow-up to last month’s column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of.
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7 types of keywords to boost your SEO strategy
Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach.
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Ask The SEOs at SMX Advanced
Unable to attend SMX Advanced this year? Columnist Andrew Shotland recaps the “Ask The SEOs” session for those who missed it.
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Beware of shady link schemes from black-hat SEOs
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is.
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FAQ: All about the new Google RankBrain algorithm
Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far.
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Google uses RankBrain for every search, impacts rankings of “lots” of them
Last year, RankBrain was used for less than 15% of queries. Now Google’s confidence has increased enough that it’s used all the time.
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Why retailers shouldn’t overreact to the voice search revolution
Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers.
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Key takeaways from the Google AMA: RankBrain, panda, penguin, bots & more
From Panda to Penguin, authorship to HTTPS, search console and mobile index – here are my key points from the SMX Advanced talk with Google.
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Google has stopped using authorship completely, even for in-depth articles
Authorship is now officially and completely dead. Gary Illyes from Google said authorship is not used at all at Google anymore.
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Live Blog: AMA with Google Search keynote conversation at #SMXAdvanced
Day one of SMX Advanced concludes with the traditional Google keynote conversation covering the biggest issues in SEO.
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