SEO requirements for a new website platform
Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today’s SEO best practices.
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Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore
Google’s Gary Illyes confirms that any 301, 302, 3xx redirect does not lose any PageRank value.
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The art of link building: Why creating connections is the key to success
Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users.
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Use Power BI to supercharge your SEO
Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before — and find the SEO performance gaps you didn’t know about.
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Is your HTTPS setup causing SEO issues?
Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced losses due to improper implementation. Columnist Tony Edward discusses common issues and how to fix them.
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Data exploration from: An experiment in trying to predict Google rankings
Contributor JR Oakes shares a deep dive into 500,000 search results for transactional service industry queries from 200 of the largest cities in America.
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An experiment in trying to predict Google rankings
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community.
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New Google ranking study shows links are incredibly important to the ranking algorithm
Despite many thinking that links are a declining ranking signal in Google’s algorithm, this new study shows links are even more important than ever.
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Using spark files for content creation
Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links.
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Google testing new format for Sitelinks, in carousel card form
Google keeps on testing, this time with a new carousel look for Sitelinks.
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10 factors that may be impacting your organic traffic
Experiencing fluctuations in organic traffic and rankings? Columnist Stephanie LeVonne has a list of factors to check and how to address them.
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Suffered a rankings drop? Use this checklist to diagnose why
Columnist Ian Bowden has created a checklist for SEOs to help troubleshoot losses in rankings and organic traffic.
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Mobile marketing AMPlification: Content, performance and measurement
What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.
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Earned engagement and fragmented audiences: kickstart your process in the enterprise
Need to supplement your PR efforts to capture the parts of your audience you’re not yet reaching? Columnist Garrett French shares his company’s process for testing content and expanding into valuable niche publications.
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What’s new with markup & structured data
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
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Report: EU responding to Google antitrust search-quality defense with new objections
Supplementary statement reportedly being filed to enable European Commission to address Google’s defense against claims of abuse of market position.
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Google Search Console bug sends re-verification notifications to users
Don’t panic, says Google — That verification email from Google Search Console was an accident, but it may be a good time to check to see who is a verified user on your account now.
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SEO is as dirty as ever
Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories.
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Making your content perform beyond just SEO
Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion.
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Google test removes the estimated number of search results
Google is now testing dropping the estimated number of results from the top of the search results.
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