Search competitor analysis: backlinks, keywords and pages
Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.
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With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]
What are Google’s quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates.
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Test points to likely influence of click-through rate on search rankings
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains.
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Google updates local reviews schema guidelines
Now only reviews “directly produced by your site” can have local reviews markup, according to Google.
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6 e-commerce link building tactics that still work in 2016
Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store.
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Google rolls out new solitaire & tic-tac-toe games directly in search
A quick query for “solitaire” or “tic-tac-toe” will surface either game within both desktop and mobile search results.
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7 quick SEO hacks for the SEO newbie
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you.
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Optimizing your internal link structure
SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site’s internal links.
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Google warns it will crack down on “intrusive interstitials” in January
Google will reinforce its emphasis on the mobile search experience with a new penalty affecting “intrusive interstitials” on mobile web pages.
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Google dropping “Mobile-friendly” label from search results
Google says the change is designed to declutter its search results.
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The human side to SEO: the power of personas
On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections.
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Integrate lifetime value to benefit a customer-led SEO strategy
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives.
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Google says the Google index status in the Search Console report is broken
Google may not be showing you an accurate count of your indexed pages in the Google Search Console Index Status report.
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Google testing image thumbnails in mobile search results again
Google brings back an old test, whereby showing images in the mobile web search results. What do you think of them?
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Like Moz, Raven Tools refocuses on its first love: search
The Nashville-based company is releasing a rebuilt, standalone version of the most popular tool in its suite, a Site Auditor for search optimization.
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Moz trims product line to focus on search, lays off 28% of staff
Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search, which means they are killing off Moz Content and Followerwonk.
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Google adds new state-by-state voting guide for “how to vote” searches
Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with information on voter IDs, deadlines and mail-in ballots.
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Google Trends refresh includes geographic comparisons & export to Excel feature
In addition to launching a hub for the Olympics, Google Trends has released new tools for viewing and exporting search data.
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How to follow up on link requests
Wondering how much follow-up is too much? Columnist Julie Joyce gives us advice on how to follow up on link requests without bugging your contacts.
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Google showing the site owner AMP implementation error warnings in search results
AMP error notifications now are showing in the core search results, but only if you are the site’s owner.
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