Sustainable competitive advantages in digital marketing
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.
The post Sustainable competitive advantages in digital marketing appeared first on Search Engine Land.
Please visit Sea…
Bing improves autocomplete suggestions for academic paper & movie title queries
Bing says autocomplete suggestions for movies will analyze a user’s natural language and intent to deliver the most likely interpretations.
The post Bing improves autocomplete suggestions for academic paper & movie title queries appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
European court says linking to illegal content is copyright infringement
The facts of the present case were egregious but the law created by the court is bad for the internet.
The post European court says linking to illegal content is copyright infringement appeared first on Search Engine Land.
Please visit Search Engine …
5 ways ads are killing your site (& SEO)
We often don’t consider the impact our website’s ads could have on organic search visibility, but columnist Kristine Schachinger explains why too many ads can be a bad thing for users and search engines alike.
The post 5 ways ads are killing your site…
Google reminds webmasters that widget links are against their webmaster guidelines
Don’t be surprised if a new wave of unnatural link penalties are sent out via the Google Search Console for widget links.
The post Google reminds webmasters that widget links are against their webmaster guidelines appeared first on Search Engine Land….
Should you still be using an SEO enterprise platform?
Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.
The po…
SEO Six Sigma: 5 ways to scale your enterprise operation
Need to improve your SEO processes for scalability? Columnist Jim Yu shows how the Six Sigma framework can help.
The post SEO Six Sigma: 5 ways to scale your enterprise operation appeared first on Search Engine Land.
Please visit Search Engine Land f…
How many days has it been since the last Google Penguin Update?
Caught by the Penguin anti-spam filter and fixed your site? Here’s how long you’ve been waiting for a chance to be released.
The post How many days has it been since the last Google Penguin Update? appeared first on Search Engine Land.
Please visit S…
Google Search Console improves Security Issues reports
The revised security reports in the Google Search Console promise to provide more specific explanations and insights into the issues.
The post Google Search Console improves Security Issues reports appeared first on Search Engine Land.
Please visit S…
Google said Friday’s update was not due to the Penguin algorithm
Google’s John Mueller told us to cross off Penguin from the list of explanations for the Google update from this past Friday.
The post Google said Friday’s update was not due to the Penguin algorithm appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Don’t get duped by duplicate content: 8 quick checks for every SEO
Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can identify and fix it.
The post Don’t get duped by duplicate content: 8 quick checks for every SEO appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Is SEO right for your business?
Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation.
The post Is SEO right for your business? appeared first on Search Engine …
Is a big Google search update happening? Chatter thinks so.
The SEO community is vigorously talking about two Google updates, one with the core web search results and one with the local pack results.
The post Is a big Google search update happening? Chatter thinks so. appeared first on Search Engine Land.
Pl…
Fixing historical redirects using Wayback Machine APIs
Columnist Patrick Stox believes that fixing historical redirects is often an easy way to achieve some quick wins, and this column shows you how to do just that using the Wayback Machine CDX Server API.
The post Fixing historical redirects using Waybac…
How a Google Analytics change may be skewing your view of SEO’s value
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue.
The post How a Google Analytics change may be skewing your view of SEO’s value appeared first on…
Please visit Search Engine Land for the full article.
SEO request for proposal (RFP) questions: what to expect
For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs.
The post SEO request for proposal (RFP) questions: what to expect appeared first on…
Google introduces the ‘search live coverage carousel’ for real-time indexing & search results
Is this the real time Google indexing API? Google is now piloting the search live coverage carousel which is powered by AMP and Atom.
The post Google introduces the ‘search live coverage carousel’ for real-time indexing & search results appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google’s mobile friendly label has now been removed from the search results
Google officially says goodbye to their mobile friendly label this morning. The mobile friendly label no longer shows up in the search results.
The post Google’s mobile friendly label has now been removed from the search results appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Five free Chrome extensions for SEO practitioners
Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis.
The post Five free Chrome extensions for SEO practitioners appeared first on Search Eng…
Moving your SEO program beyond discovery
As search engine optimization (SEO) professionals, we want to help new customers discover our clients’ businesses — but columnist Casie Gillette reminds us that being there for the customer after they’ve already discovered us is just as important.
Th…