Case study: JavaScript blocking Google’s view of hreflang
Contributor Sam Gipson troubleshoots issues with a client’s hreflang implementation, testing to see if JavaScript elements might interfere with Google recognizing these tags.
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Google adds new schema named “Science Datasets” for marking up scientific or government data
A new Google pilot program now allows publishers to describe CSV and other tabular datasets for scientific and government data.
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Google updates Penguin, says it now runs in real time within the core search algorithm
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
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6 reasons why SEO fails, and how you can succeed at it
Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it.
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9 tools to help you succeed with Google SERP features
Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.
The po…
4 ways to improve your value as a strategic SEO partner
Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.
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Google AMP error report in Search Console scans for errors differently now
You may see more or less AMP errors in your Google Search Console report. No need to worry, it was an internal change and does not impact ranking or indexing.
The post Google AMP error report in Search Console scans for errors differently now appeared…
Google will show AMP URLs before App deep link URLs in mobile results
Your readers download your mobile app? Well, Google won’t be sending them to those deep links if you have AMP URLs active on your web site.
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AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results
Google reiterated that the move does not include a rankings change.
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What Netflix can teach us about long-tail keyword research
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at.
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What is Google Data Studio and how can you use it?
Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.
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Using word vectors and applying them in SEO
Contributor JR Oakes takes look at technology from the natural language processing and machine-learning community to see if it’s useful for SEO.
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The immediate results of link building
While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad Saam begs to differ and shares four case studies.
The post The immediate results of link building appea…
Google downplays the Google algorithm ranking update this week as “normal fluctuations”
Was there a major Google algorithm change this week? Many webmasters believe so.
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Google mobile search results now showing images in the snippets
Google is now showing images in the mobile search results for product-like queries. Do you like the new mobile search snippets?
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There’s no Google Search widget for the iOS 10 Search screen: why that matters
Google search could be on the iOS Search screen with a widget, if it wanted. Why isn’t it offering that option to its users?
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Is Google showing fewer image boxes in its search results?
You are now 50% less likely to see the image box show up in your Google search results page. Is it a bug or a feature?
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Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues
Google says election-related searches for this election cycle are up 240% over 2012.
The post Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues appeared first on Search Engine Land.
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Using social metrics + SEO + questions to create content that drives inbound traffic
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.
The post Using social metrics + SEO + questions to create content that drives…
When to end your client/link provider relationship
Columnist Julie Joyce goes through the biggest red flags for a client and link provider relationship so you each know when it’s time to say goodbye.
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