Report: Number of Google organic blue links results drops from 10 to 8.5
Searchmetrics released their 2016 study on universal and extended search results showing some surprising changes in the Google user interface and results.
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PPC + SEO = match made in marketing heaven
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
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How to check which URLs have been indexed by Google using Python
Google Search Console can help you determine which of your website pages are indexed, but what about identifying the ones that aren’t? Columnist Paul Shapiro has a Python script that does just that.
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Infographic: 11 amazing hacks that will boost your organic click-through rates
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.
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Give Google a break: Tackling paid links is harder than you may think
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.
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Google Home responding with featured snippets
Ever wonder how Google Home will source, aka link to, the website it pulls the answer for your queries from? This video shows it off.
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With Google Assistant & Google Home, Google seeks to win the hands-free generation of search
Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.
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How mobile has changed the way we search, based on 10+ years of eye-tracking studies
How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative’s Chris Pinkerton discusses the results of eye-tracking studies.
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Authority & link building with real-time Penguin
Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.
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Prepping SEO for 2017: it’s all about the ROI
Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year.
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The myth of the duplicate content penalty
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
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Google says Penguin recoveries have started to roll out now
Have you been waiting two or more years to recover from your Penguin penalty? Google said the recoveries are starting now.
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The four pillars of the future of SEO
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.
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Google: AMP will override app deep links for the foreseeable future
Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app page.
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Google AMP breaks the desktop search results
Looks like a bug with Google’s desktop search results were caused by accelerated mobile pages showing up in the desktop results.
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Content and SEO: Building linkable content
What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share.
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