Report: Number of Google organic blue links results drops from 10 to 8.5

Searchmetrics released their 2016 study on universal and extended search results showing some surprising changes in the Google user interface and results.

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PPC + SEO = match made in marketing heaven

Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.

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Infographic: 11 amazing hacks that will boost your organic click-through rates

Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.

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Give Google a break: Tackling paid links is harder than you may think

Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.

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With Google Assistant & Google Home, Google seeks to win the hands-free generation of search

Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.

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WordPress.com adds “advanced” SEO tools, and it’ll make you smile

Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com’s “advanced” tools offer exactly that.

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How mobile has changed the way we search, based on 10+ years of eye-tracking studies

How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative’s Chris Pinkerton discusses the results of eye-tracking studies.

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Google opens the AMP fire hose

Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view.

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Authority & link building with real-time Penguin

Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.

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Prepping SEO for 2017: it’s all about the ROI

Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year.

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The four pillars of the future of SEO

What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.

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Google: AMP will override app deep links for the foreseeable future

Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app page.

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Content and SEO: Building linkable content

What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share.

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