Weathering the Google storms
Columnist Bobby Lyons explains his method for gauging the impact of a Google algorithm update and using these insights to discover opportunities for improvement.
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Study: Top-ranking page in Google ranks for a thousand other queries, too
Should you optimize a single page for one keyword phrase? This study might say otherwise.
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Relevance vs. authority: Which link has more value? (Part 1)
When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance.
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Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]
In this week’s podcast, we discuss Google’s efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results.
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Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement.
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3 tactics we’re using for Answer Boxes
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips.
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3 logical myths about rankings that can destroy a business
Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe.
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Why e-commerce SEO is NOT a one-shot wonder
Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list.
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Don’t underestimate the power of advanced filtering when analyzing crawl data
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.
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Bing now sharing backstory of its home page photo & gallery of past pictures
In addition to a summary of the picture, Bing is also including a map of where the picture was taken and the option to like, download and share the image.
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5 ways SEO experts say you should optimize for RankBrain
It may be difficult to optimize for RankBrain, but that doesn’t mean it’s impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry.
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How Google assesses the ‘authority’ of web pages
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.
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3 predictions about the future of SEO
What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry.
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How to optimize for voice search
Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search.
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Is Google testing its own jobs search engine?
In the market for a new job? Google appears to be testing a new search feature just for you.
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Google launched more than 1,600 new changes in search last year
Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests.
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Report: Google Assistant bests rivals for questions answered and overall accuracy
Cortana was second for questions answered, Alexa second-best for accuracy.
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Google Home now helps you cook over 5 million recipes
Google partners with Bon Appetit, The New York Times, Food Network and others to bring millions of recipes to the Google Assistant.
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Content and links: It really does take a village
Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign.
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Google reaffirms 15% of searches are new, never been searched before
Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before.
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