New study on featured snippets within Google reveals growth & optimization techniques
Study shows nearly 30% of the Google results have featured snippets.
The post New study on featured snippets within Google reveals growth & optimization techniques appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Voice, mobile & apps: Get the latest on Google’s search developments at SMX
Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the…
Please visit Search Engine Land for the full article.
Google is testing variations of black links in search results
Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface…
Want more links? Be more likable.
Wondering why you aren’t getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links.
The post Want more links? Be more likable. appeared first on Search Engine Land.
Please visit Search Engi…
Stop oversimplifying everything!
The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet.
The post Stop oversimplifying everything! appeared first on Search Engine Land.
Please visit Search Engine Lan…
[Podcast] The Google I/O 2017 recap: Lens, Assistant & more
In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday.
The post [Podcast] The Google I/O 2017 recap: Lens, Assistant & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
A fresh perspective on SEO for B2B companies
It’s no longer about optimizing your website to rank for keywords. Columnist Garrett Mehrguth explains why B2B companies need to think differently about SEO.
The post A fresh perspective on SEO for B2B companies appeared first on Search Engine Land.
…
Google announces Assistant app-discovery channels, broad ranking factors
It’s early, but Google will soon need to rank Assistant apps, too.
The post Google announces Assistant app-discovery channels, broad ranking factors appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Assistant comes to iPhone, adds alerts, hands-free calling & more
Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.
The post Google Assistant comes to iPhone, adds alerts, hands-free calling & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google confirms “Google for Jobs” job search rolling out in coming weeks
After weeks of testing, Google has finally confirmed at Google I/O they are rolling out a job search feature.
The post Google confirms “Google for Jobs” job search rolling out in coming weeks appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google announces Google Lens, an AI-powered visual search tool
At today’s Google I/O 2017 conference keynote, Google introduces a new visual search tool coming to Google Assistant and Google Photos.
The post Google announces Google Lens, an AI-powered visual search tool appeared first on Search Engine Land.
Plea…
5 massive SEO and content shifts you need to master right now
What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications.
The post 5 massive SEO and content shifts you need to master right now appeared first on Sea…
Relevance vs. authority: Which link has more value? (Part 3)
In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation.
The post Relevance vs. authority: Which …
Bing adds ‘trails near me’ search feature to find the perfect hike this summer
Aimed at outdoor enthusiasts, Bing’s latest updates will also surface detailed info for local campsites and campgrounds in US national parks.
The post Bing adds ‘trails near me’ search feature to find the perfect hike this summer appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Are you a featured snippet? If so, Google’s testing dropping your web listing
Google has confirmed they are testing removing the featured snippet from the main core web results.
The post Are you a featured snippet? If so, Google’s testing dropping your web listing appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Two major changes potentially coming to EU’s Right to Be Forgotten with global implications
Authorities in France considering automatic delisting for “sensitive personal data” and forcing global index removal.
The post Two major changes potentially coming to EU’s Right to Be Forgotten with global implications appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to build an SEO strategy to dominate your market
Want to build an SEO strategy that can withstand algorithm updates, growing competitors and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach.
The post How to build an SEO strategy to dominate your market appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SEO vs. PPC: Pros, cons & an integrated approach
Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan.
The post SEO vs. PPC: Pros, cons &…
Relevance vs. authority: Which link has more value? (Part 2)
In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority.
The post Relevance vs. authority: Which link has more value? (Part 2) appeared first on Search Engine …
Canonical tags are easy, right? What’s the worst that could happen?
Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation.
The post Canonical tags are easy, right? What’s the worst that could happen? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.