More content, less traffic: Part II
Trying to determine whether it’s worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide.
The post More content, less traffic: Part II appeared first on Search Engine Land.
Please visit Se…
LISTEN: Danny Sullivan reflects on 21 years covering the search industry
In this week’s podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he’s stepping away now.
The post LISTEN: Danny Sullivan reflects on 21 years…
Featured snippets: Optimization tips & how to ID candidate snippets
Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.”
The post Featured snippets: Optimization tips & how to ID candidate snippets appeared first on Search E…
The value of an in-house SEO
Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it’s worth the investment for many organizations.
The post The value of an in-house SEO appeared firs…
Canada’s Supreme Court orders Google to de-index site globally, opening door to censorship
Decision is dangerous to free speech and the free flow of online information.
The post Canada’s Supreme Court orders Google to de-index site globally, opening door to censorship appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Voice search and SEO: Why B2B marketers need to pay attention now
Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared!
The post Voice search and SEO: Why B2B marketers need to pay atte…
Google updates its mobile Test My Site tool with more competitive analysis
Google’s site speed tool now compares your site to your competitors’ and tells you how many visitors your site is losing because of your load time.
The post Google updates its mobile Test My Site tool with more competitive analysis appeared first on S…
Surviving and thriving at an SEO conference
Hitting the search conference circuit this year? Columnist Dave Davies has tips and advice for making the most of the experience.
The post Surviving and thriving at an SEO conference appeared first on Search Engine Land.
Please visit Search Engine La…
Google News gets a cleaner look, new features to make it ‘more accessible’
The new design is simpler to use, more visually appealing and offers more content and context.
The post Google News gets a cleaner look, new features to make it ‘more accessible’ appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Thinking about an SEO platform? We compare 13 leading vendors
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration, and workflow rights …
The SEO benefits of developing a solid site structure
Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts — and your users.
The post The SEO benefits of developing a solid site structure appeared first on Search Engine Land.
Ple…
Google algorithm update may be rolling out since June 25
Did you notice changes in your Google organic search traffic or rankings? There may have been a serious Google algorithm update.
The post Google algorithm update may be rolling out since June 25 appeared first on Search Engine Land.
Please visit Sea…
EU slaps Google with $2.7B antitrust fine for favoring its own content in search results
The fine is much larger than expected and sets a worrying precedent for the company as it faces future cases.
The post EU slaps Google with $2.7B antitrust fine for favoring its own content in search results appeared first on Search Engine Land.
Ple…
Google now removing medical records from its search results
Google’s content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search.
The post Google now removing medical records from its search results appeared first on Search E…
Google Posts now live for all Google My Business users
After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results.
The post Google Posts now live for all Google My Business users appeared first on Search Engine Land.
…
5 must-do technical SEO audit items in 2017
As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current.
The post 5 must-do technical SEO audit items in 2017 appeared first on Search Engine Land.
…
Survey: 43% of marketers say 75% of their content isn’t being consumed
Enterprise survey shows big gap between awareness and execution.
The post Survey: 43% of marketers say 75% of their content isn’t being consumed appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google adds a fidget spinner to its basket of Easter eggs
As if the internet wasn’t already a big enough distraction, Google queries for “spinner” now return an interactive fidget spinner at the top of results.
The post Google adds a fidget spinner to its basket of Easter eggs appeared first on Search Engine…
‘SEO: The Movie’ aims to trace the rise of internet marketing
Documentary features stories from the early days of SEO, as told by some of the industry’s well-known pioneers.
The post ‘SEO: The Movie’ aims to trace the rise of internet marketing appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout
Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change.
The post Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout appeared firs…